Art Director at Modern Gents Trading Co.

I am an enthusiastic and dedicated creative professional whose focus is art direction. My passion is fueled by nurturing creativity and seeing concepts come to life from start to finish. I am a people person, and I thrive on the privilege of collaborating with a group of diverse and talented individuals to elevate projects to new heights of excellence.

•Lead and mentor a team of graphic designers, executing integrated campaigns across digital, web, print, social, and email to deliver cohesive, on-brand visuals.
•Develop high-quality creative assets for 1,250+ studios worldwide, driving engagement and supporting brand growth.
•Spearhead large-scale national campaigns and strategic partnerships, creating high-impact, on-brand assets and supporting rollout across channels.
•Manage creative asset delivery for vendor partners, ensuring quality, timeliness, and alignment with brand guidelines.
•Assist in major brand photoshoots, contributing to creative direction through moodboards, shot lists, on-set collaboration, and post-production support to deliver polished, on-brand visuals.

Senior Graphic Designer

•Led and supported a dynamic team of over nine creatives in developing engaging content for diverse channels, including social media, website, ads, and email marketing.
•Coordinated and managed weekly photoshoots, handling all aspects from selecting models and locations to creating shot-lists and delivering high-quality results in line with the brand's vision.
•Directed and managed content along with objectives of photographers, videographers, editors, graphic designers, and content creators, ensuring their work adhered to brand guidelines and company objectives.
•Provided constructive feedback to creatives and freelancers, ensuring materials were completed in line with company standards.
•Selected and implemented imagery updates through Shopify on website homepage, collection pages, and sales promotions to enhance brand consistency.
•Cultivated a motivated and cohesive team with increased efficiency, output, and a positive work environment.

Art Director

•Developed five to seven weekly email campaigns in alignment with brand objectives.
•Strategically created monthly campaign calendars synchronized with website sales and trends.
•Conducted in-depth analysis of email metrics utilizing A/B tests to derive actionable insights and best practices.
•Successfully designed and implemented comprehensive brand guidelines, encompassing a new logo, color palette, typography, tone of voice, and more.
•Curated website elements and layouts to optimize user experience and engagement.

Graphic Designer

•Designed impactful logos and brand identities, and developed user-centric websites using Figma to enhance user experience and brand presence.
•Directed and executed high-quality product photography and brand photoshoots to create compelling visual content.
•Implemented effective SEO strategies and utilized Google Analytics to significantly improve search rankings and drive targeted traffic.
•Produced a wide range of print and digital materials, including engaging website graphics and social media visuals, utilizing Adobe Creative Suite.
•Managed and optimized social media channels for diverse brands (Twitter, LinkedIn, Instagram), driving content creation and performance analysis to boost conversions.
•Crafted persuasive copy for websites, reports, and social media, effectively strengthening brand messaging and communication.

Graphic Designer & Marketing Coordinator

Sydney Magnes is a Senior Graphic Designer at Xponential Fitness in Laguna Niguel, California.

Sydney Magnes

Sydney Magnes

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