Fashion

Lifestyle

Snow

Streetwear

Surf

Health & Fitness

I enjoy anything that has to do with good people

Great experiences and memorable moments.

Product Analytics Manager

Top Management

I'm a passionate outdoors woman and action sports enthusiasts with a professional background in all areas of communications.  My experiences working with startups have given me the professional drive to be flexible, think outside of the box and be ready for the unexpected puzzle or road blocks. I have an eclectic skill set and am always looking for professional doors to open up to new and exciting adventures. 

Opportunities are always around the corner, please connect with me for potential projects or just as an industry friend! 

•	Responsible for the development of customized sales presentation decks designed to assist both the VP of Sales and VP of Partnerships in their search for sponsorship partners for ETN/SLS skateboarding programs.
•	Manage relationships with external stakeholder such as agencies, partners and media outlets
o	First point of contact for initial conversations to learn objectives, revenue goals and to determine brand fit
o	Gather and package SLS/ ETN Media brand materials, presentation templates and tertiary supporting data to be used by stakeholders
o	Press releases, relay information and news in relation to SLS and ETN Media 
o	Weekly and monthly check-in meetings to ensure constant attention and to build quality relationships
o	Primary point of contact for agency representatives and stakeholders at local events 
•	Assist in the development and execution of target client benefits via a focused understanding of their needs in our market
•	Audience research and analytic calculations from all of our customer facing channels and Integrated social media dashboards and Google Analytics
•	Identify new markets, technology and industry norms for engaging our fan base and building loyalty programs with our audience in mind 
o	Surveying
o	Analytics via social media insights
o	Website engagement tools 
•	Weekly production of landscape reports generated with business, sports, league & purchasing trends in mind
o	Initial contact to companies of interest
o	Act as a liaison for SLS and ETN Media to develop future relationships
o	Build timelines laying out potential future opportunities 
•	Manage analytics of our events, athletes and ROI for partners using Hookit analytics system
o	Create post event reports of finding based on social media viewership
o	Draw conclusions and insights based on data to be communicated to our board of directors 
o	Develop high-level, easy to digest presentation and outreach materials based off data  


Business Development Manager

Responsible for creative development and implementation of integrated multi-channel web and direct marketing campaigns, coordination and execution of large-scale field marketing events, analytics and reporting, client acquisition and retention, paid acquisition and outreach.
o	Played pivotal role in the development and launch of Official uZoom Mobile App at 2016 Summer Games to include:
o	Creation of KPIs, daily reports, communication flows, and daily deliverable schedule for 18-day launch.
o	Responsible for hiring, training, scheduling, and supervising 25 Brazilian Brand Ambassadors in the field.
o	Implementation of analytical tracking and reporting.
o	Storyboarding and video content collection for post-launch recap video with quantitative results of 4,000 downloads and 400 ‘Zoom’ videos accepted
Cross-collaboration with Product Team to create cohesive messaging, UX flows, branding, and perform ongoing market research and demographic profiling to identify and capitalize on u

Marketing/ Creative Director 

Managing multiple social media channels, creating content for web and other channels (internal and external), analyzing and developing campaign tracking via Google Analytics, ROI, SEOI and building brand voice, assist in the development and management of in-facility events and promotions. My position also deals with corporate outreach.

Marketing Coordinator

At Virtual Sports I have begun to take over the development of the social media marketing and analytics. I also aid our head graphic designer in the creation of marketing assets for events, in house promotions and information. My overall function is to assist the different departments.

Marketing/ Design/ Adminstrative Assistant

During my time at the Women's Center I have been in charge of a multitude of projects. Ranging from promotional material design, Wordpress updates and management, social media marketing and management and course development and scheduling. My position is primarily to assist the manager's of each program within the center.

Marketing/Communication Coordinator

As a requirement for my undergraduate degree, I aided in the development of the marketing plan and development of the new personal fitness gym. I created the logo, promotional marketing materials and social media marketing plan for 3, 6 and 12 months.

Marketing and Brand Development intern

During an intensive 2 week internship with ASA Entertainment during the Super Girl Surf Pro I was a part of a small team that was in charge of setting up for the event, managing both athletes and media, as well as taking down scores and monitoring athlete interactions with fans.

Event Management Intern

Suzi Mirchel is a Product Analytics Manager at ETN Media | Street League Skateboarding in Philadelphia, Pennsylvania.

Suzi Mirchel

Suzi Mirchel

Skills

Interests

Industries

Education history

Central Washington University

Clark Community College

University of Washington