Bike

Fashion

Lifestyle

Outdoor

Skate

Snow

Streetwear

Surf

Marketing strategy

Social media marketing

Art direction

I love being able to breath new life into brands and help them better connect with their consumer. i enjoy content marketing

Managing the creation of print marketing like packaging and catalogs

Managing both photo and video shoots

Trade shows

Retail marketing and public relations.

A dynamic and creative marketing manager with a passion for bringing brands to life. Experience creating brand strategies, driving brand vision, managing a creative team and collaborating with cross-functional teams.Check out my website for more information: www.susanevansmarketing.com

•Collaborate with Marketing Director and Brand VPs to develop, maintain
and execute a strategic marketing plan for each brand
•Create, manage and track marketing budgets with timely, high quality deliverables and measurable ROI
•Responsible for managing trade shows for American Rec including layout, display, graphic design, project management, installation and management of all owned and rented properties—experience managing up to 6 booths at once at Outdoor Retailer
•Use of multiple Social Media platforms to develop and execute content strategy, increase brand awareness, generate traffic and cultivate leads and sales
•Managed graphic design, copy and production of large scale packaging and catalogs
•Work with brand managers and product team to create, test and launch new products
•Plan, execute and provide art direction of both photo and video shoots
•Conduct marketing research and analysis to define target markets, measure effectiveness and data supported decision making
•Re-launched and managed the Pro Purchase Program for multiple brands on several channels—ran all promotions, partnerships, customer relations and pro recruitment
•Experience managing employees and interns while cultivating a team-spirited environment through positive and proactive leadership
•Researched, created and implemented promotional items for all American Rec brands
•Responsible for managing public relations—maintains relationships with media outlets and ensures brand message is consistent, timely, and relevant
•Coordinated and executed warehouse management of all American Rec marketing materials to capitalize efficient organization and space management

Marketing Manager

Susan Evans is a Marketing Manager at Exxel Outdoors (American Recreation Products) in Breckenridge, CO.

Susan Evans

Susan Evans

Susan Evans

Skills

Interests

Industries

Education history

University of Colorado

University of Denver