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Freelance Marketing Consultant

Specialist & Consultant

Do Your Best, Never Give Up, Have Fun - Gregg Ellis Wilcox Specialties - Digital Marketing // Content Creation // Strategy

•	Providing full-service marketing/branding services to companies ranging from start-up entrepreneur to large corporation
•	Services Offered: Brand Strategy/ Email Marketing / Content Marketing / Web Design / Content Creation & Management / Social Media Marketing / Creative / Project Management
•	For a full range of clients and scope of work completed as well as results, please visit www.stevenewilcox.com


•	Manage daily email marketing blast to organic subscriber base of 8,000 subscribers
•	Create all art, graphics, video, and other content related pieces for the business. 
•	Develop website creative, copywriting, and analysis/management of paid media data to support online advertising efforts.
•	Work with brand aligned organizations, influencers, and paid media services to generate online revenue and growth for the business.



Creative Director

•	Ideated, implemented, and built a program to infuse the company with collegiate talent from top Southern California Universities. 
• Managed & Coached 23 college students resulting in resulting in more than $800,000 dollars in contracted business for ZEC.D
•	Creation of all marketing collateral to support sales- Infographics, pamphlets, website development, brand management.
•	Spearheaded company culture re-platform through implementation of training programs, team building event, & recognition programs.        


ZESEP Program Director

•	Coordinate and execute marketing projects for Quiksilver, DCshoes and Roxy, across North America (CAN, USA, LATAM) in all channels of company's wholesale distribution network.
•	Projects included Trade-show graphics, In-store brand build-outs, content refreshes across key accounts, video content management, production of POP items to drive product sell-through, sales meeting visuals and executive presentations.
•	Problem solved during a period of turmoil as Quiksilver Inc. files Chapter 11 bankruptcy through the initiation of new programs and processes to streamline and create a more efficient and effective Go-To-Market (GTM) strategy.
•	Use and maintain an extensive network of vendors to leverage marketing dollars in the most effective spaces to reassert Quiksilver as the #1 action sports company in North America.
•	Manage a team of interns to support day to day GTM operations as well as plan and utilize team to execute company/marketing events.


Trade Marketing

• Coordinate and execute marketing projects for Quiksilver across North America in all channels of company's wholesale distribution network.
• Projects included Trade-show graphics, In-store brand build-outs, content refreshes across key accounts, video content management, point of purchase items to drive product sell through, sales meeting visuals and executive presentations.
• Problem solved during a period of turmoil as Quiksilver files Chapter 11 bankruptcy by initiation of new processes to streamline and create a more efficient Go-To-Market (GTM) strategy.
• Executed multiple projects across multiple channels including: seasonal POP production, national fixture conceptualization and distribution, marketing strategy, in-store branding, event support, ROI tracking.
• Use and maintain network of vendors to leverage marketing dollars in most effective spaces to reassert Quiksilver Inc as the #1 action sports company in North America.

Trade Marketing Coordinator

•	Coordinate all aspects of quarterly POP executions for the wholesale action sport division of Oakley’s. wholesale channel. Responsibilities included: creative selection, POP production, POP distribution, in-store merchandising directives, tradeshow.
•	Launch of Oakley Prizm Snow Goggle media and instore marketing efforts through work with Oakley Partner mountains. 
•	Execute re-brand overhaul from "Disruptive by Design" brand campaign to "One Obsession" marketing campaign and other global brand initiatives across North America.
•	Assist Regional Channel Sales Managers, their respective reps, as well as field marketing team with tools to activate and share brand/product stories at local, regional, national and international events/trade shows.
•	National fixture distribution and repair; local brand activations for sales account marketing support. 


Channel Marketing Specialist

Steven Wilcox is a Freelance Marketing Consultant at Steven E. Wilcox in Oceanside, CA.

Steven Wilcox

Steven Wilcox

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