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Brand Marketing Manager

Marketing & Sales

<p>Creative Portfolio - www.stevengluck.com</p>

- Overhauled email newsletters by re-designing templates, increasing the number of emails sent weekly, and modernized brand voice through updated copywriting - increased email gross revenue by 53% YoY and average open rate 161% YoY
- Assisted with creative direction, design, and copy feedback for direct-mail catalogs, social ads, and website homepage and landing page updates
- Provided e-commerce and lifestyle photo/video shoot support by curating shot lists, managing product, and general day-of shoot support
- Oversaw all aspects of production of the seasonal product-line workbook - which is the primary tool for all B2B sales, including creative direction, photography, copy, graphics, CADs, and print

Product Marketing Coordinator

- Led and manages strategy, execution, and performance of recruitment marketing projects for multiple clients in varying industries 
   (primary client Proctor & Gamble)
- Managed client's career site & projects while leading communication between the clients, creative, development, and billing 
   teams
- Increased YoY apply clicks by 146%, impressions by 130%, and open and CTRs by 80-100% higher than benchmarks after taking 
   over the copy and design of quarterly e-newsletter campaigns; reach of over 140,000 readers
- Oversaw billing process including generating invoices, creating/tracking hours reports, and managing multiple project budgets

Account Executive

- Led communication between client and distribution center while overseeing all content-based product ordering
- Monitored three six-figure budgets across social, production, and marketing teams
- Managed the bi-annual package distributed to over 150 The North Face locals which contain personalized product kits
- Assisted in producing social content and copywriting process


Content Merchandise Manager

- Developed and managed the execution of fully-integrated social media and advertising campaigns for 15+ clients in the luxury 
   hotel and hospitality industry
- Increased MoM follower count, engagement, and impressions per property by overseeing the content planning and media 
   strategy across all owned social channels (Instagram, Facebook, Twitter, YouTube).
- Generated, collected, and analyzed metrics to identify trends and themes to optimize content and advertising strategy and 
   prepare monthly social media reports for clients


Jr. Social Media Manager

- Led and produced over 18 social media sponsored marketing campaigns with clients in varying fields across Instagram, 
   Facebook, Youtube, and Twitter
- Supervised and monitored a full suite of SaaS products including influencer search, campaign management & reporting, client 
   communication, and payment tracking
- Managed over $1.6 million in budget for sponsored activations (over 230 influencers for 15+ brands; 3 Fortune 500 companies)
- Acted as liaison between sales team, client, influencer talent, and creative departments to ensure campaign execution and 
   creative direction


Account Coordinator

- Organized and led department trainings for new-hires in multiple departments of the store
- Achieved top 5% for memberships sold and member to non-member transactions of store employees 
- Processed membership, purchase, service and return transactions at the register 
- Provided excellent service while assisting customers


Customer Service Specialist

- Guided interviews by keeping track of time and ushering reporters in and out of shooting location
- Oversaw the collection and delivery of memory cards from the shooting location to the sound/video quality site
- Assisted with set-up and breakdown of filming location


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Steven Gluck is a Brand Marketing Manager at Royal Robbins in Denver, CO. View their experience, skills and work history on Malakye — the professional network…

Steven Gluck — Brand Marketing Manager at Royal Robbins

Steven Gluck

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