Steve Voisin

Digital Creative Director · SteveVoisin.com

Santa Cruz, CA

In My Own Words

Marketing and Creative professional with a versatile skill set and a detailed eye for collaborating with teams producing high-end content marketing solutions such as: videos, websites, presentations, and designing customer-centered marketing strategies for companies in the sports/apparel industry as well as Fortune 1000 clients. A collaborator and problem solver, outside-the-box visual design thinker, skilled at partnering with business level and marketing stakeholders to craft, deploy and deliver engaging digital experiences for various targeted audiences across multiple industries. Proven track record by wearing multiple hats, Steve is a 'Swiss Army Knife' who ensures all creative deliverables blend seamlessly to create a cohesive and immersive digital ecosystem.

Work Experience

Digital Creative Director

SteveVoisin.com

2000 – Present

January 2000- Present 2019: Freelance Designer and Digital Creative Director. @ SteveVoisin.com

SOV Interactive Media (stevevoisin.com) is a cutting edge digital multimedia studio that provides an Omni-channel ROE (Return on Experience) for clients, specializing in projects requiring agile yet lean iterative user experience methodologies and storytelling via motion, video, and outside-the-box visual design thinking for consumer, education, retail and enterprise software/hardware products.

Intuit: Love a Local Business, Intuit Careers, and QuickBooks, UX and visual designer of interactive apps for mobile web prototypes, videos, Facebook apps, desktop projects for various marketing departments

Google: GABO Getting America Small Business Online website and identity, Art director, lead visual designer, produced low and high prototypes, collaborated with SOV’s UX researcher, internal global teams, as well as external marketing agencies

Stryker: Chief creative director, senior designer, front end programmer, and project manager of engineering team and software releases, for end-to-end consumer web applications and sites

Zoove: Senior visual and interaction designer of product demos, mobile web projects, videos, and multimedia marketing campaigns for B2B customers and the executive sales teams, design web style guidelines

SanDisk: Collaborated clearly with writers, 2D/3D designers, programmers, and marketing executives in order to produce marketing campaign videos and training web applications in multiple languages

Fox Racing Shox: Developed online E-store prototype, built web & interactive product flash and web applications, designed animated ad banners, filmed Red Bull athlete event videos, directed post production

Digital Marketing Manager, eCommerce

Vista Outdoors - Bell Helmets, Giro Sport, Blackburn Design

2019 – 2023

Provide customer-centered strategies and digital media solutions with internal brands on both DTC and B2B levels, driving Salesforce campaigns, e-commerce initiatives, merchandising plans, SEO/ADA compliant content, and provide expert user experience methodologies for the Action Sports lifestyle brands: Bell Helmets, Giro Sports, and Blackburn Design Led the development of the Athlete Support Program and Pro Deal Applications, conducting UAT on various ecommerce projects, while also serving as the crucial liaison between engineering and creative services, facilitating seamless coordination for content and website shopping functionality, video integration, and user testing. Created interactive wireframe prototypes for Bell’s Interactive Registration system, and redesigned Blackburn’s taxonomy, filtering, and navigation system. Created “Proof of Concept” Mockups for engineering teams and worked with creative services to deploy dynamic web content, videos, ad campaigns, and creative projects.

Art Director

UCSC University Santa Cruz

2017 – 2018

Directed, produced, edited and designed educational classroom courseware with the digital broadcast team, while leading creative from script to storyboard, all the way through animation and video post-production. Oversaw multimedia content and production while helping design a virtual learning experience like no other with subtitles and in multiple languages, in order to help provide distance learning solutions to those students who could not be physically present in class.