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Innovative, entrepreneurial, and strategic sales leader with success growing new and existing businesses and product lines leading
to exceeding sales plans while improving profitability. Extensive experience developing strategic direction and managing all aspects
of sales and marketing for companies that market goods in premium points of retail distribution.
KNOWN FOR
STRATEGIC LEADERSHIP - with a clear vision for business direction and steady hand in navigating smart marketing strategy to
realize the benefits of the long game that cultivate the brand
PRODUCTIVE PARTNERING   - insightful in understanding diverse stakeholders' needs, resulting in highly effective relationships
that reduce barriers and align diverse parties toward shared outcomes
DYNAMIC TEAM MANAGEMENT - inspires by embodying the brand and connecting with team members in the field - learning
about their challenges, talents and supporting their development
INFLUENCING BUSINESS DECISIONS - successful and confident influencing and presenting compelling business cases that gain
executive approval and build champions for an agreed upon course of action

AREAS   OF   EXPERTISE
· Sales Leadership	· Strategic Brand Management		· Brand Communication
· P & L Accountability	· Sales Forecasting	· Product Development
· Business Operations	 · Retail Assortment & Inventory Planning	· Team Engagement

Launched expansion of Red Wing Shoes in North America, a 100-year-old traditional work boot brand into the footwear fashion
market. Remotely led and managed all aspects of the business developing a first-time business plan, sales strategy, and sales force,
creating a North American distribution strategy and leveraging the organization's existing national manufacturing capacity. Grew the Red Wing Heritage business into one of the most recognizable lifestyle brands in the marketplace.
KEY ACCOUNTABILITIES
?   With full P & L accountability for North America, developed and channeled resources around a specific brand and
distribution strategy that targeted specialty independent and premium national retailers and became the foundation for year over year success and growth
?   Built and managed an experienced sales force of 25 in North America and Canada that led to dynamic growth. Directly
managed leading National Accounts and directed the Sales team in the management of independent retailers as well as retailers such as Brooks Brothers, Nordstrom, Bloomingdales, J Crew, Zappos, REI, Filson and Orvis.
?   Partnered with Product Development and Merchandising team to build and maintain a collection of products that became
staples in the men's Heritage footwear marketplace
?   Managed cross-functional participation between, Sales, Marketing, Planning, Manufacturing, and Finance keeping
departments involved and up to date with on-going communication and collaborative decision making

?   Lead for the brand for all product partnerships and collaborations with leading retailers and designers such as J Crew, Brooks
Brothers, Todd Snyder, Concepts and Ronnie Fieg.
?   Partnered closely with manufacturing teams to assure accurate capacity planning and efficiencies

ACCOMPLISHMENT HIGHLIGHTS
?   Grew this new venture from concept to $35 million business in course of tenure. Enhanced product lines from six styles to forty-eight to appeal to the fashion marketplace, establishing first time presence in premium retailer business
?   In 2016 successfully launched Red Wing Heritage Women's line to premium independent retailers across North America
?   Spearheaded and established working relationships with other complimentary brands in the Men's Heritage fashion market,
which helped fuel the growth of the overall market segment over the past decade
?   Recipient of Red Wing Footprint Award, recognized by senior leadership and the board for dynamic growth of business and demonstrating excellence and the utmost commitment to the Red Wing Shoe Company

CAPE ELIZABETH, MAINE |   207.400.6143 |	stevespencer267@gmail.com

PROFESSIONAL EXPERIENCE

MANAGING DIRECTOR

Managed all sales activity, independent sales teams, and major accounts for three brands of active footwear in eastern US and eastern Canada. Managed independent sales agencies selling three brands of footwear to uniquely different markets. Traveled
extensively in the field working directly with sales teams and retailers.
ACCOMPLISHMENT HIGHLIGHTS
? Re-organized several territories to ensure that each brand had the highest quality representation
?   Established goals and objectives for each territory and collaborated with principal Reps to ensure goals were achieved
?   Developed a sales reporting and tracking program that provided timely information and improved management of the brands and sales agencies
?   Directly managed several National Accounts including Dicks Sporting Goods, Cabela's and L.L. Bean, Inc

REGIONAL SALES MANAGER - VASQUE, IRISH SETTER

Steve Spencer is a MANAGING DIRECTOR at RED WING SHOE COMPANY in Cape Elizabeth, ME.

Steve Spencer — MANAGING DIRECTOR at RED WING SHOE COMPANY

Steve Spencer

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