Bike

Golf

Fishing

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Moto & Powersports

Outdoor

Snow

Streetwear

Swim

Tech

Triathlon

Yoga

Health & Fitness

Co-Founder

Executive

PASSIONATE, SMALL-TOWN, OUTDOORSMAN THAT’S FAMILY FOCUSED, ENJOYS EVERYTHING “ON-MOUNTAIN” AND HAS A PASSION FOR SOCCER AND GOLF. EXECUTIVE BUSINESS PROFESSIONAL WITH A PROVEN TRACK RECORD IN INNOVATION AND DRIVING NEW OR ACCELERATING MATURE BUSINESS CATEGORIES.

CAREER ACCOMPLISHMENTS:

- 20+ YEARS MERCHANDISING EXPERIENCE - ADIDAS/NIKE/UA/SKULLCANDY/MERRELL/BLACK DIAMOND/PUMA
- STRATEGIC VISIONARY – IDEATION/CONSTRUCTION/IMPLEMENTATION/ASSESSMENT OF COUNTLESS ASSORTMENTS
- FINANCIAL SUCCESS - CONSIDERABLE GROWTH AND PROFITABILITY ACROSS ALL BRANDS AND INDIVIDUAL ROLES
- DIVERSE KNOWLEDGE - BROAD EXPERIENCE ACROSS INDUSTRIES, BUSINESS TYPES, CATEGORIES AND PRODUCTS
- LIFELONG INNOVATOR - FORMOTION™/STORM COTTON™/SUPREME SOUND™/RIDGEVENT™/LIQUID CRYSTAL™/ETC
- LEADERSHIP MANAGEMENT - TEAM 1ST MENTALITY. COACH/MENTOR VS. MANAGER. STEWARD OF THE BRAND
- ON-FIELD PARTNERSHIPS - 107 PROFESSIONAL TEAMS, 30 HIGH PROFILE ATHLETES, 6 GLOBALLY RECOGNIZED EVENTS


-VISION - STRATEGY FORMULATION/PROCESS ORIENTATION/TACTICAL EXECUTION
-EXPLORATION - CONSUMER INSIGHTS/MARKET RESEARCH/DATA ANALYTICS
-IDEATION - WHITE SPACE NAVIGATION/INNOVATION/PRODUCT DIFFERENTIATION
-IMPLEMENTATION - MERCHANDISING/PRODUCT MANAGEMENT/CATEGORY MANAGEMENT


-NORTH AMERICA P&L - $600 MILLION
-CHARISMATIC INDUSTRY AT THE INTERSECTION OF SPORT, LIFESTYLE AND FASHION
-PROVIDE LEADERSHIP AND STRATEGIC DIRECTION FOR PNA SPORTSTYLE APPAREL
-COMPILE NORTH AMERICA CONSUMER, ACCOUNT, MARKET AND COMPETITOR INSIGHTS
-DEVELOP LONG TERM BU GROWTH INITIATIVES AND HARMONIZE ACROSS APP/FTW/ACC
-DRIVE REGIONAL ASSORTMENT ARCHITECTURE AS AN EXTENSION OF THE GLOBAL ASSORTMENT
-LEAD THE GTM PROCESS AND ENSURE OPPORTUNITY OPTIMIZATION OF OMNI-CHANNEL DISTRIBUTION
-ALIGN ON AND DRIVE STORY-TELLING ACROSS THE RELEVANT CHANNELS OF DISTRIBUTION
-CREATION OF PERFORMANCE MANAGEMENT APPROACH FOR PROFESSIONAL TEAM DEVELOPMENT
-OVERSEE FORMULATION OF STRATEGIC PROCESS IMPROVEMENTS AND TACTICAL IMPLEMENTATION
-COMMITMENT TO ASSORTMENT/DISTRIBUTION/MARKETING SEGMENTATION


Head of Product - SportStyle Apparel

-GLOBAL P&L RESPONSIBILITIES - $217 MILLION
-YOY GROWTH OF 35% ACROSS COMBINED PRODUCT CATEGORIES
-TALENT LEADERSHIP DEVELOPMENT - MERCH/MATERIALS/DESIGN/DEVELOPMENT/SOURCING/PLANNING
-DEVELOP AND LEAD THE EXECUTION OF A MULTI-YEAR BUSINESS STRATEGY
-5 YEAR, LONG RANGE FINANCIAL PLANNING (NORTH AMERICA/LATIN AMERICA/ASIA PACIFIC/EMEA)
-DRIVE GROWTH OPPORTUNITIES ALIGNING WITH SHORT, AND LONG-TERM STRATEGIC INITIATIVES
-CONSUMER, AMBASSADOR AND MARKET RESEARCH ANALYTICS FORMALIZATION AND IMPLEMENTATION
-ESTABLISHED A UNIQUE SELLING POSITION SPECIFIC ONLY TO BD IN THE OUTDOOR INDUSTRY
-ESTABLISHMENT OF A DIFFERENTIATED, YET PURPOSEFUL SUSTAINABILITY PLATFORM
-3 YEAR INNOVATION & PRODUCT ROADMAPPING
-PRIMARY LEAD - DEVELOPMENT OF PROPRIETARY TECHNOLOGY PARTNERSHIPS
-PROCESS FORMULATION - COMMERCIALIZATION CALENDARS/BRIEFS/LINE PLANS/ETC – FTW/APP/EQP
-PRODUCT LIFECYCLE MANAGEMENT
-IMPLEMENTATION OF CLO 3D DESIGN SOFTWARE
-INCEPTION OF MATERIALS INNOVATION & DEVELOPMENT PROCESS AND FABRIC INNOVATION PARTNERSHIPS
-INSTITUTED PRODUCT MARGIN REQUIREMENTS BY CATEGORY AND PRODUCT CLASS
-FORMULATION OF CORPORATE, VENDOR SOURCE BASE STRATEGY TO COMBAT MARGIN & QUALITY CHALLENGES
-CONSTITUTION OF STYLE/SKU EFFICIENCIES ANALYSIS STAGE GATES & SUBSEQUENT LINE ARCHITECTURE REVIEWS
-CURATED, GLOBAL, ASSORTMENT/DISTRIBUTION/MARKETING SEGMENTATION STRATEGIES
-STRATEGY CREATION FOR DTC AND E-COMMERCE BUSINESS
-MANAGE MARGIN, INVENTORY TURN, ASSORTMENT PLANNING, OTB AND MARKDOWNS
-“ISPO GOLD” & “OUTDOOR MAGAZINE, GEAR OF THE YEAR” PRODUCT AWARDS


GM/SVP - Softgoods

-GLOBAL P&L - $550 MILLION
-CUMULATIVE, 3 YEAR GROWTH OF 41% ACROSS APPAREL, EQUIPMENT, ACCESSORIES AND FOOTWEAR
-TALENT LEADERSHIP/DEVELOPMENT/MENTORSHIP - MERCH/MATERIALS/DESIGN/DEVELOPMENT/MARKETING
-DEVELOP AND LEAD THE EXECUTION OF A MULTI-YEAR BUSINESS STRATEGY
-3 YEAR, LONG RANGE FINANCIAL PLANNING (NORTH AMERICA/LATIN AMERICA/ASIA PACIFIC/EMEA)
-ESTABLISH SEASONAL MERCHANDISING STRATEGIES AND KPI’S
-DRIVE GROWTH OPPORTUNITIES ALIGNING WITH SHORT, AND LONG-TERM STRATEGIC INITIATIVES
-CONSUMER, AMBASSADOR AND MARKET RESEARCH ANALYSIS FORMALIZATION AND COMMUNICATION
-ESTABLISHED A UNIQUE SELLING POSITION SPECIFIC ONLY TO MERRELL IN THE OUTDOOR INDUSTRY
-LIGHTHOUSE INNOVATION LAB - FOUNDING MEMBER (APPAREL/EQUIPMENT/ACCESSORIES/FOOTWEAR)
-PRIMARY LEAD - DEVELOPMENT OF PROPRIETARY TECHNOLOGY PARTNERSHIPS
-MOAB III CROSS-CATEGORY TEAM LEAD
-PROCESS FORMULATION - COMMERCIALIZATION CALENDARS, BRIEFS, LINE PLANS, ETC…APPAREL/EQU/ACC/FTW
-EVALUATED NEW OPPORTUNITIES AND CREATED REPLACEMENT STRATEGIES FOR EXISTING BUSINESS
-PRODUCT LIFECYCLE MANAGEMENT
-CO-ORDINATED AND MANAGED KEY, GLOBAL STAGE GATE MEETINGS
-OPENED THE ASIA PACIFIC SOURCING HUB OFFICE IN HONG KONG W/PARTNERSHIP OF THE VP OF DEVELOPMENT
-CURATED, GLOBAL, ASSORTMENT/DISTRIBUTION/MARKETING SEGMENTATION STRATEGIES
-DTC AND E-COMMERCE SPECIFIC LINE ARCHITECTURE CREATION
-CATEGORY ACHIEVEMENT AWARD - YEAR 1 (EXCEEDING FINANCIAL GOALS)
-PATENT CO-OWNER - RIDGEVENT™ TECHNOLOGY (INSULATED PRODUCT CLASS)


Senior Director - Merchandising

-GLOBAL P&L RESPONSIBILITIES - $280 MILLION
-CUMULATIVE, 4 YEAR GROWTH OF 25% & 120% FOR CONSUMER ELECTRONICS & SOFTGOODS RESPECTIVELY
-INCEPTION OF ACE (ADVANCED CONCEPT ENGINEERING) INNOVATION & PRODUCT ROADMAPPING
-ESTABLISHED SUPREME SOUND™ AS THE FOUNDATIONAL POINT OF DIFFERENTIATION (ACOUSTICS PLATFORM)
-CRAFTED BUSINESS UNIT SEGMENTATION STRATEGY (LIFESTYLE/SPORT/GAMING/WOMEN’S/PORTABLES)
-BIG BOX/DTC/E-COMMERCE SPECIFIC DISTRIBUTION FOCUS
-SOURCING HUB OVERSIGHT IN SHENZEN


Director - Merchandising (CE & Softgoods)

-GLOBAL P&L - $1.47 BILLION
-BU START-UP. GREW SOFT & HARD GOODS BUSINESS FROM $0 BASE TO NORTH OF $30 MILLION IN 5 YEARS
-CONCEPTION OF BU BUSINESS PLAN STRATEGIES, INCLUDING CATEGORY STRUCTURE HIRING DECISIONS
-CRAFTED BUSINESS UNIT SEGMENTATION STRATEGY (LICENSED/TEAM/IN-LINE)
-LIGHTHOUSE INNOVATION LAB - FOUNDING MEMBER (APPAREL/FOOTWEAR/EQUIPMENT)
-SPECIALTY/BIG BOX/DTC/E-COMMERCE SPECIFIC DISTRIBUTION FOCUS


Category Merchandise Manager - Soccer

-GLOBAL P&L - $1.1 BILLION
-YOY GROWTH OF 22% ACROSS COMBINED PRODUCT CATEGORIES
-PCR OVERSIGHT - STRATEGIC & TACTICAL ALIGNMENT OF LRP AND SEASONAL INITIATIVES
-DRI-FIT™ SPORTSWEAR CAPSULE TEAM LEAD (LICENSED AND TEAM-WEAR APPLICATION)


Senior Merchandise Manager - Soccer

-GLOBAL P&L - $1.2 BILLION
-CUMULATIVE AVERAGE, 4 YEAR GROWTH OF 17% ACROSS APPAREL AND ACCESSORIES
-PCR OVERSIGHT - STRATEGIC & TACTICAL ALIGNMENT OF LRP AND SEASONAL INITIATIVES
-HERZO INNOVATION LAB PARTNER - FORMOTION™ HORIZONTAL TECHNOLOGY PLATFORM


-GLOBAL P&L - $180 MILLION
-YOY GROWTH OF 50% FOR LOGOWEAR


Product Line Manager - Logo Wear

-CATEGORY OPPORTUNITY OF $120 MILLION
-CUMULATIVE AVERAGE, 3 YEAR GROWTH OF 100% FOR LOGOWEAR


Sourcing Manager

Steve McMahon is a Co-Founder at Axiom Consulting in Cottonwood Heights, UT. View their experience, skills and work history on Malakye — the professional…

Steve McMahon — Co-Founder at Axiom Consulting

Steve McMahon

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