Bike

Golf

Creative Agencies

Fashion

Fishing

Lifestyle

Moto & Powersports

Music

Outdoor

Skate

Snow

Streetwear

Surf

Swim

Tech

Triathlon

Wake

Health & Fitness

Tattooing

Camping

Running

Cycling

Hiking

Movies

OWNER / CREATIVE DIRECTOR

Creative & Design

I have a background in the tattoo industry with over 10 years experience and 8 years of design experience in fashion and marketing. I am passionate about all creative walks and always growing. I can hand draw idea and develop it into a workable design for screen print production then take that product to get shot for catalog or recorder on a model by a video designer for a commercial, youtube ad or lifestyle loop video for trade shows.  

- Developed apparel graphics and accessories for lifestyle and action sports brands to creating marketing material for POP, store signage and e-com banners.
- Worked with vendors through production process in order to make sure the client receive the highest quality product.  
- Managed a team of creatives and freelance photographers.

- Attended seasonal cataloge photoshoots / sales meetings and tradeshows.
- Create new ways to make the Brand current in todays market with design technics and graphics.
- Responsable for creating the mens printables line seasonally.
- Developing mens headwear each season and working with New Era and Flexfit through the development process.
- Developing the juniors printables line seasonally and collaborating with the juniors senior apparal designer for cut and sew artwork.
- Spot prints / textile prints / engineered prints
- Worked with the mens senior cut and sew designer to develop artwork needed for accessories / boardshorts / jackets / jerseys and backpacks.
- Developed Label and Trim Packages with vendors each year.
- Collaborations with other Brands through Metal Mulisha // 
Rockstar, Realtree Camo, Slayer, Dead Kennedy’s, Motorhead, Nos Energy

CREATIVE MANAGER

- Designed all seasonal print marketing material. (clothing catalogue, store signage, gift cards and publication ads)
- Developed web ads and banners for the e-comm site.
- Hand Illustrations for printables category were created then digitized and separated for the screen printer.
- Attended seasonal sales meetings and photoshoots.

PRINT PRODUCTION DESIGNER

steve florer is an OWNER / CREATIVE DIRECTOR at TRADES DESIGN CO. in CORONA, CA.

steve florer

steve florer

steve florer

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