Artwork: 2020 VCAD Gradshow: Postcards, Flyer, Social Posts

Creative Agencies

Moto & Powersports

Music

Outdoor

Snow

Streetwear

Surf

Tech

Wake

Screenprinting

Magazines

Snowboarding

Surfing

Nature

Graphic Designer

Creative & Design

Happy Mountain Lager - Label

The brewing industry is posed with many frequent challenges posed by poor, in-efficient design. Such as print delays while adjusting the label, or a lack of customer awareness. In todays climate, we even have excessively large files that take more energy to process; contributing to global warming. This label efficiently meets the challenges with through an optimal file size, use of special metallic inks & served with additional poster & coaster design.

Old Town Standard - Label

The primary concept for this project was to create a series of beer labels that evoke a sense of tradition, artistry, and cultural heritage. To achieve this, I utilized old Japanese artwork, which is renowned for its intricate details, rich colours, and historical significance.

I began with extensive research into Japanese art, focusing on pieces that would visually and thematically align with Old Town Standard's beer varieties. Each piece was chosen not just for its beauty but for its ability to tell a story that complements the beer it represents.

The typography was chosen to harmonize with the traditional art, employing fonts that evoke a classic, yet clean and readable aesthetic. 

This project highlights the potential of merging traditional art with modern product design. Old Town Standard not only differentiates its product in a crowded market but also offers consumers an enriched visual and cultural experience.

Graphic | Marketing | Branding | Identity | Print | Design&nbsp;Experience: 6 yearsEducation: Graphic Design Diploma, Visual College of Art &amp; Design (VCAD)&nbsp;BIO STORY:I am Stephen Zander, a graphic designer from the Vancouver area of Canada. As a youth, I&#39;ve always been able to focus on multiple things at once, some call it &quot;distracted&quot; others &quot;creative.&quot; So at 12 years old, graphic design became the pie in the sky, the dream job. Since then, I&#39;ve adamantly pursued all things graphics, starting with mastering Photoshop &amp; Illustrator. Furthermore, pursuing extra curricular high school options, such as &quot;Photography&quot; and &quot;Digital Media,&quot; bringing me to Skills Canada for Graphic Design where I placed 11th in the country.&nbsp;After leaving high school, the appreciation for creativity was solidified. Not by an artistic pursuit, but the opposite. I followed the typical Edmonton, Alberta career path: I took up construction, working in carpentry &amp; sheet metal for 3 years. My apprenticeship unveiled a mastery of creativity: problem-solving. The journeymen in the industry at times displayed such adept creativity; metal, walls, beams and time became obsolete obstacles. Witnessing such creativity, (and being outside in the freezing weather!) stoked my ambition, when VCAD came into the picture, I was ready.&nbsp;2018 roles around, I take on Vancouver, to graduate 2 years later. I graduated VCAD at the beginning of 2020 and began working at HBI Canada shortly after. There, I helped oversee the companies graphic outputs &amp; utilized a keen ability for layout, print, and conceptual design. Working with all the folk was such a blessing, each person providing such insightful feedback and unique ideas. After leaving HBI Canada in late 2023, I began at Thrive Electrify, as a &quot;Digital Marketing Assistant&quot; working into a Specialist role within a couple months. I am currently employed there, helping spread the word of sustainable electrification.&nbsp;The thumbprint of design is evident in my life. If I&#39;m not working on a design for someone else, I&#39;m dreaming up my own, working on printers, doing some photography, and even working on watches! I live and breathe design, and always have an ear for anyone looking to talk shop. Glad to see you around! Hope to talk soon,&nbsp;Stephen Zander

- Generate visually appealing artwork in line with brand guidelines for social media platforms.
- Prepare short reels for social media using photos and videos.
- Prepare & track social media postings
- Execute website updates and design enhancements on WordPress, maintaining a visually appealing and user-friendly online presence.
- Prepare print-ready files for branded collateral and marketing materials
- Help design case studies
- Participate in collaborative marketing strategy brainstorming sessions
- Create and update marketing procedures.
- Organize and maintain marketing folders
- Prepare marketing reports
- Design and launch monthly newsletter

Digital Marketing Specialist

A small but powerful studio highlighting, kickstarting & expressing the craft and importance of small - medium businesses. A catalyst for forward moment & positive change, emphasizing charity.

Branding + Advertising Designs:
- Logos
- Billboards
- Social Media + Digital Marketing - Print Material

Graphic Designer & Founder

Managed diverse graphic operations, ensuring seamless execution & tight deadlines are met.
≥ Creative Collaboration: Worked with sales & design teams to develop innovative & captivating graphic artwork.
≥ Artistic Conceptualization and Commercial Creation: Created impactful
commercial artwork, including packaging, product photography, & print/web catalogs.

Graphic Artist

Stephen Zander is a Graphic Designer at Thrive Electrify Services LTD. in New Westminster, British Columbia.

Stephen Zander

Stephen Zander

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