Lifestyle

Outdoor

Outdoor Industry Professional in Sales and Account Management

Top Management

Associate Account Manager OEM

• Collaborated in the development, coordination, and execution of the 5-year brand strategy objectives.
• Build annual sales plans and budgets that target strategic initiatives from the 5-year plan.
• Implementation of the North American control board calendar for sales, forecasting, budgeting, and key retailer dates.
• Develop a North American Budget Tracker and weekly meetings focusing on weekly, monthly, quarterly, half-year,
and yearly initiatives.
• Directed a pricing restructuring plan based on a limiting assortment and increasing forecast cadence
• Plan and conduct sales meetings to present new programs, products, and updated sales collateral.
• Develop key account partners with a focus on brand positioning and multi-category growth.
• Manage the North American outside sales team comprising of 8 rep agencies.
• Manage Item Master to build accurate wholesale and MSRP for the US and Canada.

Sales Manager

Account Services

Customer Service and Warranty Coordinator

Sales Specialist

Stephen Serna is an Outdoor Industry Professional in Sales and Account Management at Hydrapak, LLC in Denver, Colorado.

Stephen Serna

Stephen Serna

Stephen Serna

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