Stephen Nunez
Product Management · Nike
Portland, OR
Work Experience
Senior Product Line Manager | Accessories
Nike2019 – 2024
*Led and inspired a cross-functional team of designers and developers through the product creation process, ensuring adherence to key dates and delivering premium, innovative products to market. *Maintained a strong connection with consumers, athletes, and marketplace trends to inform future product decisions. *Developed line plans and roadmap strategies that aligned with Nike, Inc.'s brand architecture, driving revenue and margin growth. *Managed line plans across multiple categories, classifications, and gender initiatives, fostering relationships and collaborations. *Delivered compelling presentations and product storytelling to key stakeholders to generate excitement around seasonal strategies and new products. *Onboarded new team members, mentored them on product expertise, guided business growth, and identified opportunities for increased responsibilities. *Launched a new performance sock franchise, Unicorn. *Unicorn will show up across GSA portfolio: Tennis, Golf, Olympics, WNBA, NBA, & NCAA Basketball. *Led franchise strategy and creation process for new Running sock franchise set to launch FY25.
Global Merchant II | Footwear, Apparel, Accessories - Nike SB
Nike2018 – 2019
*Collaborated with cross-functional partners to develop consumer-focused product lines and tailored offers for Footwear, while supporting AP/EQ initiatives. *Managed the KIDS and NFS Footwear lines by partnering with Geo category merchants, leveraging consumer insights for global harmonization. *Led the FW Inline Reserve (Post ISR) process, enabling Geos to capitalize on business opportunities and close revenue gaps swiftly. *Analyzed marketplace insights and provided seasonal bookings teardown for FW/AP divisions. *Supported end-to-end line planning and ROA, maintained data integrity across systems including MMX, LPX, and Assort Visual.
Tech Developer ll | Licensed Business - NBA, NCAA
Nike2016 – 2017
*Managed Bills of Materials for NBA and NCAA basketball inline tee styles. *Ensured adherence to sample timelines and gates to guarantee styles were Buy Ready. *Advised Product Management on achieving target margins through strategic graphic applications and fabrications. *Collaborated closely with the Design team to create the most innovative and market-leading products.
Production Manager | SMU
Hurley2015 – 2016
*Managed production for G5 Strategic SMU accounts, including The Buckle, Pacsun, and Macy’s, as well as smaller destination accounts in Hawaii, Canada, and Costco Canada. *Negotiated with vendors to ensure target margins were met. *Maintained Available-to-Sell (ATS) inventory for current and future seasons while phasing out obsolete styles. *Collaborated with sales representatives and the demand planning team to forecast future material and fabric requirements. *Utilized various reports to track and analyze the progress of each style, ensuring timely delivery.
Associate Production Manager | SMU
Hurley2012 – 2015
*Oversaw the Nike SB Affiliate Factory program, handling all aspects of product development and management, cost analysis, sourcing, production, logistics, and invoicing. *Created Bills of Materials and sourced styles using Nike's proprietary programs, including PPS, PSTLAtor, MMX, and Nike Connect. *Managed production for key Special Make-Up (SMU) accounts for both men's and women's lines, catering to prominent retailers such as The Buckle, Pacsun, and Hobie.
Social Media Specialist
Schiefer Chopshop2011 – 2012
*Collaborated with the Public Relations Manager to create and implement comprehensive social media campaigns across Facebook, Twitter, YouTube, and Instagram. *Monitored and analyzed the performance of clients' social media campaigns using Facebook Insights, Spredfast, Hootsuite, and Google Analytics. *Compiled monthly media coverage reports, including traffic rankings, to evaluate ROI in core markets.
Marketing Intern
Thrasher Magazine2010 – 2011
*Supported the Marketing Director in developing and implementing social media initiatives for major industry brands such as Converse, Sole Technology, Vans, and Oakley. *Conducted comprehensive target demographic research, analyzing qualitative results from readership surveys. *Assisted the Marketing Events Manager in coordinating and planning company events.
Sales Associate
Liberty Board Shop2010 – 2010
*Demonstrated exceptional customer service by answering product inquiries and providing industry knowledge. *Researched new interesting companies to promote at Liberty Board Shop. *Operated cash register, designed in-store merchandise display units, and repaired skateboards. *Generated Facebook fan page and website traffic with product descriptions, image editing, video content highlights, promotions, and online interactions. *Supported Creative Director with in-store promotional sales and grassroots marketing campaigns.
Public Relations Intern
Sole Technology2009 – 2010
*Crafted compelling press releases and pitches for diverse brand launches. Collaborated with leading media outlets, including Transworld, Skateboarder Magazine, ESPN, and Fuel TV, to arrange interviews and secure product placements for promotional campaigns. *Developed detailed analytical reports to measure the impact of social media campaigns for brands and products. *Oversaw the promotional sample line and coordinated shipments to key account partners.
Education
B.A.
California State University, FullertonSkills: Public Speaking · Microsoft Excel · Data Analysis · Communication · Microsoft PowerPoint



