stefanie daisey leonard

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stefanie daisey leonard

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Retail Operations & Retail Communications District Manager & Field Leadership Business owner & Plantscape Specialist
Huntington Beach | US

Skills

  • Customer Service Management
  • Relationship Building
  • Attention to Detail
  • Procedure Manuals
  • Problem Solving
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Interests

Gardening
Hiking
My Kids Sports
beach days
Plants

Industries

Lifestyle

Work experience

Plants on the Side logo

Plants on the Side

Business Owner | 09/2022 - Current

• Managed all aspects of plantscaping, interior & patio plant design, and plant rental and maintenance for residential, commercial, office, and staging companies in Orange County. • Developed creative plant design solutions tailored to each client's needs, enhancing their spaces with greenery and promoting a positive environment. • Successfully grew Plants on the Side business, increasing client base and revenue through exceptional service and attention to detail.
Starch Creative logo

Starch Creative

Director Retail Operations & Communications | 06/2023 - 03/2024

Vans, a VF Company logo

Vans, a VF Company

Retail Communications Manager | 08/2017 - 08/2022

Senior Manager on the Retail Operations team responsible for all communication to Field Leadership and 500+ retail stores in USA, Canada & Mexico * Owned and maintained internal site and content within. * Collaborated with corporate partners to create stores directives and drafted standard and practice documents. * Maintain proactive and informative communications across internal site to ensure clear and consistent engagement * Collaborate with Social Team to create content calendar for Instagram private group for employees * Led Retail Communications team to create, implement and roll out new initiatives in technology and new programs * Collaborated with internal department leaders to created Operations Calendar used across the chain and DTC Partners * Created Seasonal Strategy & Seasonal Workbook to support the stores in running a successful back to school, holiday and spring season * Strong, versatile copywriting skills. Good organizational, planning, and coordination skills
Vans, a VF Company logo

Vans, a VF Company

District Manager | 11/2000 - 08/2017

* Responsible for Developing store leadership at all levels of store operations through store visits, oneon-ones, and development plans. * Clear understanding of how to move capability and performance and a sense of urgency to do so. * Developed a team of store managers who achieved financial plans, elevated visual merchandising, exceeded sales goals, and excelled in customer service objectives in the territory near HQ.
Vans, a VF Company logo

Vans, a VF Company

Area manager | 01/2001 - 11/2002

Area Manager
Limited Brands logo

Limited Brands

Store manager | 11/1993 - 11/2000

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