Stacia Randell
Product Line Manager · Topo Designs
Denver, COIn My Own Words
Product Line Manager with expertise in product strategy, market research and data analysis across a variety of industries. Entrepreneurial individual that’s driven and goal-oriented with a strong sense of curiosity. Creative with a deep awareness for trends and consumer insights.
Work Experience
Product Line Manager
Topo Designs2019 – 2020
• Established Product Line Manager role within production team and cross-functional teams • Consistently evaluated marketplace, competitors and consumer behaviors to develop seasonal strategy, identify opportunities and guide seasonal product assortment • Analyzed product sales and SKU productivity YOY to identify areas to invest and divest from • Individually managed over 600 SKUs (over 180 styles) across men’s apparel, women’s apparel, bags and accessories • Collaborated with design and development to problem solve production challenges and ensure correct and high quality execution • Led seasonal sales meeting product presentation to educate sales team, including outside sales reps, on seasonal stories and product details • Partnered with marketing team to identify seasonal brand and product stories • Reviewed product information and details to ensure accurate content across all platforms
Associate Product Line Manager
Crocs2018 – 2019
• Strategized and executed Jibbitz growth plan to successfully achieve #1 category across all global product lines • Analyzed product sales and SKU productivity YOY to understand and communicate seasonal product line story • Conducted market research to identify trends and white space in category • Developed global product briefs to guide design and merchandising of product line needs • Collaborated cross-functionally to develop SMUs for specific accounts and global regions • Led global milestone meetings and presented product line to global regions • Directed weekly cross-functional status meetings for product categories • Managed seasonal calendar within cross-functional team as PLM team representative
Assistant Product Line Manager
Outward Hound2016 – 2018
• Managed product and all necessary documents from conception to production • Collaborated with design team on concept development and material sourcing/selection • Conducted market research online, in-store and at trade shows • Managed sample calendar to ensure timely sampling process • Reviewed samples against tech pack for correct construction and materials • Negotiated costing with vendors and identified strategies to hit target cost • Analyzed customer pricing and margins • Developed and oversaw packaging design and copy for category • Partnered with marketing and sales on visual merchandising projects and website content • Created and maintained Centric PLM system data
Visual Merchandiser
Patagonia, Inc.2015 – 2016
•Increased Provisions sales from July 2015 to August 2015 by 68% through creation of ‘Farm Table’ •Strengthened board short sales from July 2014 to July 2015 by 51% through creation of board short wall •Aided in opening NYC Greene Street store by organizing back stock room and display set up •Analyzed weekly merchandising reports to determine how visuals and product placement affected sales •Trained and managed sales associates to maintain visual merchandising standards
Design/Production Intern
SWERVE Fitness2015 – 2015
•Revived SWERVE fitness line and increased retail sales by 74% from Q3 to Q4 2015 •Created designs and developed CAD drawings utilizing Adobe Illustrator and InDesign •Developed timeline for production of Spring and Summer apparel lines •Corresponded with manufacturers on a weekly basis to ensure proper execution of designs and adherence to timeline •Communicated with founder to ensure designs represented and emphasized SWERVE’s brand image
Fashion Design Intern
VOZ Apparel2014 – 2014
•Aided AW14 production logistics by preparing tech packs and managing timeline for samples •Managed SS15 pattern making ensuring proper and on time production •Sourced and ordered raw materials for sample production •Styled photo shoots for promotional materials
Visual Merchandising Lead
lululemon athletica2013 – 2014
•Created weekly visual merchandising plans to create a cohesive story throughout the store •Led weekly merchandising flips •Coached and directed visual merchandising team •Utilized visuals as a way to reach sales goals
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