Spencer LaHaye

• Conceptualize, execute, and steward brand guidelines for the Washington Football program, which includes but is not limited to collectively creating a UW Football Style and Standards Guide, creating and maintaining a creative asset database, developing and implementing seasonal campaigns. • Oversee creation of all collateral materials including but not limited to team schedule posters, social media content, branding/logo development, signage, facility graphics, camp brochures, marketing materials, stationery, team clothing, internal documents and presentations, etc. • Create and manage a working system for the production of recruiting materials and the resources needed. Design mailings, social media, and personal recruiting campaigns for athletes. • Direct supervision of one full-time graphic designer and a team of 3-5 graphic design student interns, while overseeing direction of two full-time video producers and their two student interns. • Act as team photographer, providing coverage and archival of all games, practices, and events, as well as all in-studio production needs for campaigns and product releases. This includes direction, photography, retouching, and distribution of assets to external partners/media. • Work closely with the UW Athletic Department’s Central Creative, Marketing, and Executive teams, as well as apparel sponsor adidas to provide direction, ensure visual alignment, delegate projects and share assets related to the Washington Football brand.

• Developed a new visual system cohesive with university identity • Self-managed ideation, planning & execution of all creative processes • Created print and digital materials for recruiting, social & internal uses • Maintained an annual multi-platform content calendar • Managed the program’s social media channels (Twitter & Instagram) • Growth of followers on Twitter was +39%, Instagram was +249% • Acted as team photographer, covering all games, practices, and off-the-field events • Self-directed and photographed all photo shoots for campaign assets • Collaborated with the coaching staff to generate materials specific to their needs • Delivered external needs to university marketing and digital teams as needed