Sorn Sadsad — Product development Consultant at Equihua

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Sorn Sadsad

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Glendale | United States

Skills

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Interests

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Industries

Fashion

Work experience

Grament Group logo

Grament Group

Designer/ Sales | 06/2009 - 12/2022

Work closely with owners & buyers on design and development for under garments, hosiery & accessories goods. Meeting with buyers & attend trade shows to connect with buyers. Maintaining the brand identity to licenses for Clarks, Rockport, Ecco, Little Tikes & Moxie Girl's.
Equihua logo

Equihua

Product development “Consultant” | 01/2019 - 04/2022

Project managing work closely with the owner, from sketch to development. Lead role on taking conceptional hand sketches to create 3D goods developing domestic & overseas. Handle many aspects from photo shoots, to managing special project collaboration with other major brands.
Laphiny Inc logo

Laphiny Inc

Creative Director | 03/2016 - 12/2020

A creative director with a rich and diverse history from working in a wide range from design, product development and sourcing roles, both domestically and with overseas manufacturers of different scales. Specialize in accessory leather goods and apparels. Design & develop products that reflect the brand identity and developing marketing materials to reflect life styles.
Stony Apparel logo

Stony Apparel

Product Designer | 07/2012 - 12/2018

Specialized in Fully Fashioned Sweater knits and soft goods apparels. Worked closely with both merchandiser and sales team. Design & develop sketches, techpack, and costing in development & production. Mentored and manage junior & assistant designers.Traveled oversee for shopping inspirations, sourcing & development each season. Responsible for Contributing to $175 million in annual sales.
Renfro "Kbell" logo

Renfro "Kbell"

Senior Designer | 04/2010 - 12/2011

Worked closely with both Merchandiser and Sales team to develop line for many private labels and licenses. Mentor associate & assistant designers and assuring all projects are meeting our tight deadline. Designed women's, men's & children's hosiery. Responsible for direction of concept boards, color stories, yarn/fabric qualities each season for Kbell "Premier Label".
Design  Company logo

Design Company

Freelance Clients | 05/2003 - 05/2007

Additional Freelance Clients: Aeropostale (NYC)- Designer for junior's novelty sweaters by hand and Illustrator Kohl's'- Traveled to Milwaukee to developed Holiday line for Women Perry Ellis "Penguin" (NYC)- Developed Cads with technical packing for Women and Men's Betsey Johnson- Freelance Designer/Technical Designer Sears Holding- Freelance Designer for accessory and men's activewear Golden Touch- Associate Designer Junior/ Missy Sutton Creations: Active/ Sportswear
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