Sophia Melsh — Freelance
Work experience
Freelance
Client Facing Brand Management Marketing and Social Media Management | 02/2024 - Current
Efficiently managed multiple client calendars, coordinated meetings, and ensured timely follow-up on all communications, demonstrating strong organizational and time management skills to support seamless project execution and client satisfaction.
Achieved 80–90% increased reach to non-followers across multiple client accounts through tailored content strategies and data-driven campaign execution.
Managed social media strategies and calendars for 10+ clients globally, delivering consistent audience growth and engagement improvements across all platforms.
Developed and implemented content calendars, resulting in a 35% average increase in post-engagement within the first three months of collaboration.
Utilized analytics tools to measure KPIs and deliver actionable insights, driving continuous optimization of campaigns to exceed client goals.
Designed and executed creative campaigns leveraging trending topics, leading to a 50% boost in follower acquisition rates across key accounts.
Created and edited short-form videos that improved client brand visibility, achieving up to a 60% increase in video views on TikTok and Instagram Reels.
Fostered strong client relationships through proactive communication and regular reporting, ensuring client satisfaction and a high rate of contract renewals.
Create and manage paid ad campaigns on Meta and TikTok that best highlight client's needs.
Applied market research and competitor analysis to refine strategies, enabling clients to stay ahead of industry trends and maximize ROI.
RipSkirt Hawaii
Social Media Manager | 08/2022 - 01/2024
Streamlined cross-functional communication by coordinating with marketing, customer service, and influencer teams, ensuring seamless collaboration and efficient workflow management.
Effectively managed and maintained detailed content and campaign calendars, demonstrating exceptional organizational and scheduling skills applicable to executive-level administrative support.
Increased Instagram followers by 65% through strategic content development, influencer partnerships, and targeted campaigns.
Designed and managed a content calendar aligned with product launches, resulting in a 30% increase in customer engagement across social platforms.
Developed and executed a successful brand ambassador and influencer program, driving a 20% growth in user-generated content (UGC) and expanding brand reach.
Optimized key performance indicators (KPIs), including engagement, impressions, and follower growth, achieving a 40% improvement in campaign performance.
Collaborated with the Marketing and Customer Service teams to maximize UGC utilization, enhancing brand authenticity and driving a 15% increase in conversions.
Created and delivered graphics for META ads, contributing to a 25% boost in click-through rates (CTR) and overall campaign effectiveness.
Conducted market research and trend analysis to ensure copywriting and content designs resonated with target audiences, leading to a measurable increase in engagement.
Oversaw daily interactions and communications across multiple social media channels, ensuring prompt responses and fostering strong customer relationships.
Coco Agency
Client Management - Social Media Manager | 08/2021 - 06/2022
Managed social media strategies for multiple client accounts, achieving consistent audience growth and maintaining brand presence across Instagram, Facebook, Pinterest, and TikTok.
Designed high-quality graphics and curated content, resulting in a 30% increase in audience engagement within the first quarter of campaigns.
Developed and executed targeted Facebook Ads campaigns, driving a 25% increase in click-through rates and conversions for clients.
Implemented data-driven strategies to maintain brand voice consistency, boosting customer retention by 20%.
Created and distributed personalized email marketing campaigns, achieving a 35% open rate and a 15% conversion rate across clients.
Fostered strong brand communities through proactive engagement, enhancing customer loyalty, and doubling social media interactions.
Collaborated with clients to refine content and messaging, ensuring alignment with business goals and customer expectations.
Slaack Productions
Lead Event Planner, Executive Assistant to CEO Jesi Haack, Project Coordinator, and Designer | 12/2014 - 05/2022
Designed and executed large-scale events for high-profile clients such as La Croix, Vans Off the Wall, and Asics, resulting in a 25% increase in repeat business.
Directed all aspects of event production, from concept design to installation, ensuring 100% on-time completion within budget constraints.
Served as the Executive Assistant to CEO Jesi Haack, managing her schedule, communications, and priorities to ensure seamless day-to-day operations.
Coordinated cross-country travel logistics for the CEO and team members, streamlining itineraries and reducing travel expenses by 10%.
Assisted in strategic decision-making, providing detailed reports and insights that supported business growth objectives.
Supervised a team of up to 20 junior designers and freelancers, ensuring project objectives were met with excellence.
Developed strong vendor relationships, negotiating cost reductions of up to 15% while maintaining quality standards.
Coordinated merchandising and staging for multi-brand activations, increasing on-site engagement by 30%.
Implemented interactive event features that enhanced attendee experiences, earning a 95% satisfaction rating across post-event surveys.
Chicaboo
Executive Assistant to CEO, Operations & Marketing Focus | 08/2019 - 08/2021
Managed the CEO's calendar, coordinated meetings, and prepared agendas to ensure efficient time management and alignment with strategic priorities.
Oversaw daily administrative tasks, including email correspondence and document organization, streamlining operations, and supporting executive decision-making.
Designed and delivered professional presentations for internal and external stakeholders, showcasing strong communication and branding skills.
Implemented an e-commerce integration with Shopify and Shift4, streamlining the shopping experience and increasing online sales by 20%.
Increased website traffic and revenue by 25% through strategic merchandising and seasonal product updates.
Enhanced customer satisfaction by mitigating service issues and delivering a seamless client experience, improving customer retention rates by 15%.
Monitored inventory levels and collaborated with fulfillment centers, achieving a 95% on-time delivery rate using ShipStation.
Optimized internal workflows and developed strategies that reduced operational costs by 10% while maintaining efficiency.
Coordinated with international manufacturers to meet deadlines and ensure product quality, leading to a 30% improvement in supply chain reliability.
Led decision-making processes with the CEO to align business strategies with growth objectives, achieving a 35% increase in brand awareness.
Corah Workspace
Community Manager | 12/2018 - 04/2020
Increased revenue by 20% through effective customer service strategies and proactive client retention efforts.
Automated day-to-day operations, including rental processing and payment collection, using OfficeRnD, improving administrative efficiency by 30%.
Organized strategic events that boosted client engagement and retention rates, resulting in a 15% growth in occupancy.
Established partnerships with vendors, enhancing service offerings and contributing to a 10% increase in client satisfaction scores.
Managed facility operations and ensured seamless daily workflows, maintaining a 98% customer satisfaction rate.