Sophia Magee
Sophia Magee
Catalog Creative and Production Manager
Newport Beach | United States
Skills
No information
Interests
Dance
Music
Travel
Photography
Art
Technicolor film
Industries
Creative Agencies
Fashion
Lifestyle
Outdoor
Surf
Swim
Work experience
Hurley International
Catalog Creative and Production Manager | 03/2016 - Current
- Reformat Adobe Illustrator files from clothing designers for pre-production, digital sales tools, reporting tools, and print
- Create and distribute Mens, Womens, Wetsuit & SMU Catalogs
- Typesetting
- Prepare and distribute catalog layout proofs
- Prepare catalog files for pre-press
- Attend press checks at printer
- Assembly of online order forms and digital sales tools
- In charge of image website for Hurley's B2B website
Hurley International
Associate PLM | Assistant Global Merchant | 08/2014 - 03/2016
The nature of the work is focused on consumer insights, assortment planning, Go To Market, and product management activities.
- Acts as an expert in building Consumer Right Assortments for assigned categories and locations.
- Briefs the product engine on the needs of the consumer for both the category/geography and upcoming trends.
- Work across the product engines to ensure product is being created with the retail end in mind.
- Edits the product line for assigned locations and categories using both directed assortments and selecting the line outside of the global core product with a goal of
- responsibly for meeting revenue and margin targets.
- Builds directed assortments that support category vision, working with geographies and retail end in mind.
Hurley International
Special Make Up Product Manager | 01/2015 - 06/2015
- Collaborate with Sales, Product and Merch teams to build account specific product for Hurley’s G5 accounts (DSG, Pac, Buckle, Macy’s & Tilly’s)
- Create line differentiation and account segmentation within the marketplace
- Lead team from conception/CAD to when the PO is placed
- Act as liaison between sales, product, and development
- Negotiate LDP/FOB to meet category margin and revenue goals
- Set wholesale and retail pricing through market landscape and product integrity
Hurley International
Merchandising Innovation Intern | 06/2014 - 08/2014
- Conducted marketplace analysis and product sell-through (by category, channel, pricing, etc.)
- Organized and tracked AF/GTM samples for all meetings
- Built product assortments by classification and channel
- Prepared all product lines for key dates & gates (GTM)
- Assisted in building architecture for upcoming season, setting retail/wholesales by category
- Assisted with in-house catalog photo shoots
