Sonja Puetzer
Sonja Puetzer
Brand Director Sport and Swim Apparel
Sarasota | United States
Skills
No information
Interests
Fashion
Travel
Sports
Work experience
Sportmaster
Brand Director Sport and Swim Apparel | 08/2018 - 10/2023
Leading a team of 65 Brand Managers and Designers for License Brands Fila, Kappa and Private Labels Demix and Joss in Sport Style, Performance and Swim.
Evolving private labels into brands.
I lead and drive the creation process from Ideation to Concept and Product Creation to Shelf to deliver emotional and exciting brand and product stories at over 600 doors in Russia, CIS, and Western Europe.
adidas AG
Category Director | 05/2015 - 03/2017
based in Shanghai, China.
Driving the Global adidas neo Apparel category direction with a FY business size of € 230 M to continuously achieve double-digit growth. Ensuring global label relevancy through consumer-centric creation while being the growth driver for the brand.
adidas AG
Senior Product Manager / Team Leader Women's Training Apparel | 04/2013 - 04/2015
based in Shanghai, China.
Leading the Women’s Training Apparel Concept Creation team. Creating and developing new concept opportunities for Greater China from initial concept to sell-in of product. Driving bottom line growth while continuing to invest into innovative apparel concepts.
adidas AG
Product Manager Women's Training Apparel | 06/2011 - 03/2013
based in Shanghai, China.
adidas AG
Product Manager Men's Training Apparel | 04/2010 - 06/2011
based in Herzogenaurach, Germany. Global responsibility for the Men’s Training Apparel key sportswear within the City Performance category. The City Performance category focuses on apparel products for men who find their playground in the city and is part of the adidas Sports Performance division.
adidas
Assistant Product Manager Men's Training Apparel | 11/2008 - 04/2010
Based in Herzogenaurach, Germany.
adidas AG
Graduate Program in Brand and Product Marketing | 10/2007 - 10/2008
Four three-month rotations in the following departments: Market Intelligence EMEA, Global Product Marketing Men’s Training, Category Marketing Running Market Central as well as Brand Marketing Region Asia Pacific in HongKong.
BMW Group
Trainee Promotion Program International Business / Industrial Business Management Assistant | 09/2002 - 05/2004
Combination of vocational training with university studies, accompanied by several practical assignments in various areas and subsidiaries of the BMW Group. Completed Vocational Training certified by the Chamber of Industry and Commerce as a general business administrator within 2 years.