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Brand Director Sport and Swim Apparel

Top Management

Expert Marketer, Storyteller, Product Creator, Leader. w/ +10 yrs in Sporting Goods Industry. Apparel Focus.

Leading a team of 65 Brand Managers and Designers for License Brands Fila, Kappa and Private Labels Demix and Joss in Sport Style, Performance and Swim. 

Evolving private labels into brands. 

I lead and drive the creation process from Ideation to Concept and Product Creation to Shelf to deliver emotional and exciting brand and product stories at over 600 doors in Russia, CIS, and Western Europe. 

based in Shanghai, China.

Driving the Global adidas neo Apparel category direction with a FY business size of € 230 M to continuously achieve double-digit growth. Ensuring global label relevancy through consumer-centric creation while being the growth driver for the brand.

Category Director

based in Shanghai, China.
Leading the Women’s Training Apparel Concept Creation team. Creating and developing new concept opportunities for Greater China from initial concept to sell-in of product. Driving bottom line growth while continuing to invest into innovative apparel concepts.

Senior Product Manager / Team Leader Women's Training Apparel

Product Manager Women's Training Apparel

based in Herzogenaurach, Germany. Global responsibility for the Men’s Training Apparel key sportswear within the City Performance category. The City Performance category focuses on apparel products for men who find their playground in the city and is part of the adidas Sports Performance division.

Product Manager Men's Training Apparel

Assistant Product Manager Men's Training Apparel

Four three-month rotations in the following departments: Market Intelligence EMEA, Global Product Marketing Men’s Training, Category Marketing Running Market Central as well as Brand Marketing Region Asia Pacific in HongKong.

Graduate Program in Brand and Product Marketing

Combination of vocational training with university studies, accompanied by several practical assignments in various areas and subsidiaries of the BMW Group. Completed Vocational Training certified by the Chamber of Industry and Commerce as a general business administrator within 2 years.

Trainee Promotion Program International Business / Industrial Business Management Assistant

Sonja Puetzer is a Brand Director Sport and Swim Apparel at Sportmaster in Sarasota, FL.

Sonja Puetzer

Sonja Puetzer

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