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Trek New Store Opening (Solana Beach, CA)

KENDU's in-store visual solutions have seamlessly integrated into the vibrant atmosphere of the new TREK bike shop in Solana Beach, enhancing its visual appeal and customer experience. Through dynamic displays and strategic placement, KENDU has brought the brand's story to life, captivating visitors and reinforcing TREK's commitment to quality and innovation. The visual impact created by KENDU's solutions not only attracts attention but also elevates the overall ambiance, making the shopping experience memorable and engaging for every visitor.

I have more than 13 years of experience in the Apparel and Footwear industry, where I have developed a wealth of expertise in sales and strategic planning. Throughout my career, I have exceeded performance targets by leading meticulous seasonal planning processes backed by comprehensive market analysis and competitor insights. My contributions have been instrumental in driving revenue growth through innovative retail prototype designs, while my adept inventory management and financial acumen have ensured optimal stock levels.I am committed to developing talent and advancing the industry, as evidenced by my extensive 13-year tenure as Director of Visual Merchandising for a leading Chef Apparel brand. During this time, I have successfully managed a team of merchandisers across North America, further bolstering organizational triumphs. I have played a pivotal role in shaping the brand identity of the Chef Apparel line, spanning from crafting compelling marketing materials to refining fixturing, packaging, and product development strategies.Moreover, I have spearheaded merchandising initiatives for our global partners, demonstrating a comprehensive approach to driving success across diverse markets.

Implemented my expertise in fabricating visual elements across a spectrum of industries, including architectural projects, retail brands, and exhibitor events. This proficiency facilitated successful collaborations with diverse design sectors, resulting in the realization of clients' visions with quantifiable outcomes.
Our collaboration with luxury brands for Pop-Up Activation events boosted foot traffic and sales, showcasing the power of our bespoke designs in driving business growth.
Effectively coordinated with internal Canadian teams across design, production, and installation, leading to a notable expansion of our brand portfolio's market share in the United States.
Partnered with esteemed clients like Rolex to create impactful signage, aligning with brand identity and maximizing visibility and messaging effectiveness.
Developed and maintained strategic relationships with key partners and accounts, fostering trust and collaboration to drive mutual business growth and achieve sales targets.

National Account Director

Established and nurtured collaborative partnerships with major luxury brand labels, aligning bespoke In-Store Signage solutions with their unique identity and marketing objectives, resulting in a 20% increase in new business.
Implementing innovative sales growth strategies, I spearheaded a 20% increase in revenue by identifying and capitalizing on emerging market trends and customer demands.
Orchestrated global market launches across multiple regions, ensuring timely deployment and effective outreach to diverse audiences, fostering long-term partnerships with major fashion label brands.
Acquired 10 prominent clients through active participation in industry conferences and trade shows like StorePoint Retail and Globalshop, leveraging networking opportunities to expand business reach and drive growth.
Applied precise sales forecasting to optimize inventory and meet customer demands, while delivering exceptional service to ensure high levels of client satisfaction.
Led negotiations with strategic accounts, resulting in the successful closure of high-value contracts, exceeding quarterly sales targets, and driving substantial new business revenue.Led client-focused sustainable initiatives, like textile recycling programs, and ensured major brand partners' active engagement in eco-friendly efforts through sustainable strategies for recycling past marketing campaigns.

Senior Account Executive

Published photographer with work featured in renowned magazines such as StyleUp (2020) and Gloss (2021), demonstrating a proven ability to produce captivating imagery that meets editorial standards.
Experienced in conceptualizing and executing photo shoots across various genres, including fashion, lifestyle, and editorial, resulting in visually striking content.
Proficient in utilizing both natural and artificial lighting techniques to achieve desired effects and enhance the mood and aesthetic of photographs.
Skilled in post-production editing using industry-standard software to ensure the final images meet client specifications and editorial requirements.


Independent Photographer

Directed strategic partnerships with industry-leading eyewear brands such as Luxottica Eyewear, significantly bolstering our annual revenue by over 15%.
Collaborated closely with the account executive to ensure the optimal selection of products for brand partners, resulting in a revenue increase.
Implemented tailored retail execution plans to ensure brand consistency and maximize visibility within retail environments.
Collaborated with cross-functional teams to develop and implement innovative marketing strategies to promote eyewear brands and increase market share.

Brand Ambassador

Executed and managed over $10M in sales.
Directing the planning process for each season, resulting in meeting 15% of deadlines and exceeding performance goals.Analyzed market data, competitive analysis, and product performance to establish strategic merchandise direction.
Drove financial performance of the business, developed merchandise strategies and assortment, led the Design and Development process, and established Sourcing and Production strategies.
Developed merchandising strategies for the Chef Works brand to meet the financial goals of the business and support franchise and content strategies; determined both global and region-specific needs.
Led the design and development of New, Flagship & Independent retail prototypes. Updating existing stores to support major merchandising initiatives, new product launches, and remodels
Led a highly effective merchandising team across North America, providing comprehensive internal visual merchandising support to both our local and international sales teams.
Played a pivotal role in driving the design evolution of the retail fixture system, while also coordinating closely with architectural and construction teams to ensure smooth implementation for successful launches.
Established brand merchandising initiatives, envisioning a strategic direction and spearheading their global implementation. This drove a significant 15% increase in revenue across the board.
Skilled in inventory management and merchandise planning to optimize stock levels and assortments, ensuring seamless execution of visual merchandising initiatives while maximizing profitability. Successfully managed the budget and sales forecast for the POS department, demonstrating adept financial acumen and strategic planning.
Developed and launched a wholesale strategy for select domestic and international retail partners; delivered incremental revenue opportunity to the division.
Crafting seasonal assortment plans by quantitatively analyzing financial forecasts, design concepts, and market research data.Nurtured top-tier talent acquisition and retention, fostering robust succession plans for future growth opportunities.
Recognized with the MOVING THE NEEDLE AWARD for outstanding contributions to the business.

Director of Visual Merchandising

Sonia Zureik is a National Account Director at MCRAE IMAGING in San Diego, CA. View their experience, skills and work history on Malakye — the professional…

Sonia Zureik — National Account Director at MCRAE IMAGING

Sonia Zureik

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