Skyler Wilder
Communications • Brand Marketing • Production • Partnerships · Independent Contractor
San Diego, CA
In My Own Words
A veteran in media, live events and lifestyle brands with more than 15 years of experience. A journalist with a Sports Emmy in “Outstanding New Approaches” for coverage at the 2014 Sochi Winter Olympic Games for NBC. A digital producer specializing in branded content and social media strategy: projects such as the 2020 Tokyo Summer Games for the International Surfing Association. A proven independent writer, a creative powerhouse and team player that knows how to lead with a track record of thriving in the corporate setting.
Work Experience
Global Brand Content Manager
Nixon, Inc.2021 – 2023
Global Brand Content Manager: Marketing Events, Partnerships + Strategic Planning Developed and documented brand standards to guide and collaborated with global regions. Hired and managed Copywriter + Social Media Producer to ensure strong brand voice and digital strategy. Identified event sponsorship opportunities, coordinated terms and managed creative delivery. Managed athlete, artist and influencer programs: Coordinated personnel, events, productions and content. Organized ambassador summits for feedback on product and marketing aligned with go-to-market timelines. Ensured that brand kits (stickers, promo product, digital assets, etc.) were distributed three times a year. Measured impact of individual team members. Summarized quarterly team impact and performance. Traveled to the top action sports and industry events to bridge key consumer and community relationships. Creative Copywriter: Brand Voice, Authenticity + Best Practices Wrote creative, powerful and persuasive copy for integrated marketing campaigns and sales tools. Consistently delivered assets by design brief request for email, e-comm, social media and seasonal catalog. Created and managed Nixon's global editorial calendar in collaboration with key stakeholders. Adopted, applied and supported SEO best practices. Directed contract copy resources.
Marketing and Media Manager
International Surfing Association (ISA)2015 – 2015
• Developed brand voice and roll-out strategies for social media and editorial content calendars. • Reinvented marketing strategy for ISA World Championship Series. Completed website redesign. • YoY budget management for event marketing efforts, media buys as well as media team staffing. • Traveled internationally to lead on-site production of webcast, photographer and on-air talent teams plus website, editorial and media relations staff for International Olympic Committee recognized events.
Digital Associate
Alli, Alliance of Action Sports | NBS Sports Group2013 – 2015
• Championed dynamic social media strategies for NBC Sports Group properties by responding to emerging social media trends and platforms, reacting to social analytics and collaborating with PR, marketing, creative and video teams to produce authentic social copy and assets. • Conceived, managed and executed the Dew Tour digital, editorial content strategy resulting in largest-ever Dew Tour live stream audience totaling 6.5 million minutes watched across 15 days and an increased web-exclusive video consumption by 50%. • Conceptualized and produced various NBC broadcast features and sponsor deliverables resonating with mainstream and core audiences and reaching target demographics for brands such as Mountain Dew, Toyota, Dodge and iON Camera.
Associate Producer
NBC Olympics | NBC Sports Group2013 – 2014
• As the NBCOlympics.com snowboard and freestyle skiing expert journalist, covered games in real-time via Twitter and Instagram and produced online content pairing compelling imagery with relevant storylines for world-class audience. Efforts contributed to highest-ever Winter Games consumption. • In 18 days, NBCOlympics.com received 61 million unique visitors, 1.6 billion page views and 9 million hours of consumed video content. • Earned a 2014 Sports Emmy Award for “Outstanding New Approaches – Sports Event Coverage” presented by the The National Academy of Arts and Sciences.
Digital Coordinator
Alli, Alliance of Action Sports | NBC Sports Group2012 – 2012
• Commanded publishing efforts and developed social media marketing and growth strategies for a unique YouTube partnership resulting in deep knowledge of successful techniques.
Contributor
Transworld Media2010 – 2012
• Meticulously calculated editorial and advertising trend reports inclusive of material appearances for brands, athletes and photographers. Provided monthly data for three sport verticals (Skate, Surf Snowboard) inclusive of ten magazine, print titles — the TransWorld Business Exposure Meters. • Actively pitched and produced story contributions to print and digital properties creating well-rounded coverage from industry trade-shows, panel discussions, award ceremonies, film festivals, galas and various national competitions. • Earned TransWorld Business cover story for enterprise work on skateboard competitions and how they impact the industry, “Skateboard Contests Evolve Their Act.” • Coordinated and correlated the TransWorld SKATEboarding Holiday Buyer’s Guide issue by thoroughly communication with hard and soft good brands throughout the skateboard industry. Management of product and digital assets combined with fun, descriptive copy resulted in a seamlessly executed special edition publication.
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