Lifestyle

Outdoor

Surf

Wake

Health & Fitness

Travel

Lifestyle brands

Outdoor and adventure

Hunting/fishing

I'm a thinker. I'm an organizer, a diplomat, and a liaison between a brand and its customers. I'm a money manager, a time keeper, and a risk assessor. But, most importantly, I'm a doer.

• Develop consumer direct-marketing programs that elevate the organization’s ability to optimize paid digital media campaigns.
• Partner with product teams to create effective go-to-market strategies for new and existing products.
• Facilitate timely execution of a plurality of marketing projects of varying scope, size, and complexity.
• Implement omnichannel marketing best practices, including content marketing, SEO, SEM, PR, social media and digitally assisted lead nurturing and tracking programs, fostering data-driven marketing decisioning with both internal and external stakeholders.
• Implement and support customer-facing aspects of the Umpqua Bank brand strategy and brand communications.
• Seek out and develop strategic brand partnerships and alliances, expanding awareness and preference for Umpqua Bank

Consumer Marketing Project Manager

As the marketing and communications coordinator for AGCI, I provided and supported critical communications for the organization. I serve as a project coordinator and provide support for the Marketing Department’s projects and initiatives.

• Copywriting: Write content; ensure voice, quality of content, and communications are consistent with the organization’s message and voice.
• Juggling projects with competing deadlines from multiple departments.
• Utilizing graphic design capabilities to maintain and create supporting documents with programs such as InDesign, Photoshop, and Illustrator.
• Creating and tracking online campaigns including social media ads, Google ads, and email campaigns.
• Ensuring that brand guidelines are adhered to in all marketing materials Coordinating the printing/production of collateral materials.
• Assisting the marketing manager and supporting the marketing team with ongoing initiatives; executing day-to-day marketing tasks and coordinating marketing projects and tasks as requested.
• Working collaboratively with all the departments to coordinate and execute tasks aligned with the AGCI’s strategic plan.
• Developing and maintaining public-facing websites, web pages, and web-based learning platforms.

Marketing and Communications Strategist

Providing strategic recommendations based on in-depth analysis of the rivalry, the threat of substitutes, and buyer power, in B2B marketing and advertising.

-Delivered reports that outlined strategic recommendations based on in-depth analysis of the rivalry, the threat of substitutes, and buyer power in B2B marketing and advertising.
-Established a brand platform that is the foundation for external communication and highlights the brand’s vision, aspiration, and position.
-Developed an RFP response templates that outline the advertising capabilities and resources of the client.

Marketing and Advertising Consultant

As a car salesman for Subaru of America, I help Subaru buyers start the journey they've always wanted to take. A large portion of my job is controlling a customer's emotional state by appealing to the basics of consumer behavior; logic, fantasy, emotion, and hierarchy. I build brand value through the demonstration of quality products and reinforcement of Subaru of America's brand tenants.

-Utilized brand expertise to inform customers of the Subaru brand and value proposition as well as over deliver on sales goals and key performance indicators.
-Established and maintained a large return and referral customer base through the use of personal marketing tools and CRM systems.
-Negotiated under highly stressful conditions to find mutually beneficial outcomes for both Subaru of America and their customers.
-Isolated and overcame common objections.
-Forecasted monthly sales and gross profits.

Car Salesman

As an account manager, I managed the processes, deadlines, and execution of multiple teams via direct oversight. Most of my communications were face to face presentations and through project management tools like Basecamp. This required intense time management and organization. I employed a high level of patience and empathy for my team. Additionally, I created fun and engaging work environments that encouraged others to do great work.

-Oversee internal and external communication channels like basecamp, newsletters, and conference reports.
-Present and pitch campaign deliverables to the client and creative director.
-Manage the processes, deadlines, and execution of multiple 10-person teams.
-Create a fun and engaging work environment that encourages others to do great work.

Advertising Intern - Account Management

As an account planner at FIR Northwest, I was known as a sort of swiss army knife. I’ve compiled secondary data from sources like Mintel, Simmons One View, PRIZM, along with other reputable sources to identify target audiences for multiple campaigns. I’ve also planned and held friendship dinners, focus groups, and conducted interception surveys as primary research. From time to time I’ve been asked to help with concepting, writing copy, and guiding media strategy.

-Compiled and analyzed data from sources like Mintel, Simmons One View, and PRIZM to identify target audiences for campaigns.
-Planned and held friendship dinners, focus groups, and conducted interception surveys.
-Assisted with concepting, writing copy, and guiding media strategy. 
-Negotiated the placement of a client’s product in 30 Hilton gift 


Advertising Intern - Account Planner

Facing both the client and the agency, I'm responsible for building excellent and profitable client-agency working relationships. Additionally, I oversee schedules and deliverables while being that single point of contact.

-Faced both the client and the agency to build excellent and profitable client-agency working relationships.
-Oversaw schedules and deliverables while acting as a liaison between the agency, the client, and their working parts.
-Negotiated increases in advertising budgets by up to $30k.
-Won accounts through RFP response and campaign pitching.


Advertising Intern - Strategy

Skyler Pace is a Consumer Marketing Project Manager at Umpqua Bank in Oregon City, OR.

Skyler Pace

Skyler Pace

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