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Creative Agencies

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Good marketing should be simple, not easy.  Let me help you.

Marketing & Sales

CamelBak / FreeHub Collab

This was the last big project I set up before leaving @CamelBak. The concept was simply to create a female led adventure that put this particular pack into a true big mountain setting, with a full list of content deliverables of course. I absolutely can't say enough good things about the team that Freehub Media put together to execute this and for Micayla Gatto in taking the challenge and running with it. Such a pleasure to see this brought to life in such a stunning way. For the full story you'd need to go buy the magazine... #mountainbike #digitalmarketing #sportsmarketing

Innovative marketing professional with demonstrated success scaling international category
growth, lead generation, and adoption for consumer lifestyle and CPG brands. Deft in creative
brand management, omnichannel GTM strategy, market research, media, and event &
experiential activations. Player-coach leader who energizes and recruits top talent to produce
business results.

Co-Founder 

Maximized ROI and consumer brand awareness by strategically scaling field marketing and
events programs in addition to leveraging in-market and partnership investments.
• Led strategic development and execution of national and regional field marketing
initiatives for US and Canadian markets by collaborating with sales leadership to identify
priority markets and develop targeted GTM plans that delivered on business objectives.
• Spearheaded hiring, training, and development of a high-performing team of external
business partners, while managing agency collaborations to drive impactful media
campaigns and enhance brand presence in key markets.
• Developed and executed comprehensive event and trade marketing programs with the
Trade Marketing Team, by utilizing consumer insights and sales analytics to innovate
and optimize strategy, track KPIs, and assess results to align with sales goals.
• Managed the field marketing budget to ensure efficient allocation of resources to
maximize brand visibility and performance while fostering strategic relationships with
distributors and retail partners to capitalize on marketing and on-shelf opportunities.

Director Field & Experiential Marketing

Creative growth for our community through collaboration & integrity:

Farm Hand & Founder

Created and implemented field marketing strategy that lowered cost of acquisition (CAC) by
97% in key markets.
• Restructured the Ambassador Program to drive growth through structured partnerships
supporting brand and content goals.
• Evolved trade show strategy, concept and execution to reduce costs by over 50%,
through integrated IRL experiences highlighting the functionality of the Booksy app in
unique settings.
• Aligned with the Business Intelligence Team to develop and implement tools monitoring
and optimizing lead capture and ROI.

Senior Field and Event Marketing Manager

Oversaw multiple brand verticals and developed go-to-market strategy for new product
launches, working cross functionally to align all stakeholders & drive sales.
• Directed and managed annual marketing plan and budget for Run, Hike, Bike, Ski, and
Military/Tactical categories.
• Developed positioning with Product and Marketing Teams supporting category growth
and product launches across all channels.
• Ideated and executed key strategic partnerships and business development
opportunities such as Red Bull, Terra Cycle, NICA, and Little Bellas.
• Created product packaging that was on-brand and met legal requirements.
• Concepted and executed original photo and video content for projects such as Trade
Catalogue, Crux Product Launch Videos, as well as in-use videos with partners including
Little Bellas, Rebecca Rusch, and Mark Weir.

Global Brand Manager - Sport / GMI / Hunt

Advising & developing integrated marketing strategy to drive:
- Brand Identity / Point of Difference
- Digital Programming / Alignment
- Market / Community Development
- Consumer Engagement / Experience
- Growth / Sales
- Budget Development / Design

Marketing Consultant / FreeLance

Planned and managed brand experiential strategy, consumer engagement programs and lead
generation across the US & Canada.
• Supervised and created all trade show components including contracts including all
marketing and communication activities supporting events.
• Planned and managed budgets and analytics for all national and international events
and campaigns
• Oversaw lead capture onsite and drove ROI through immediate and long-term sales.
• Worked with the Creative Team and agencies to create visually compelling displays and
promotions.

Marketing Manager

• Planned and implemented branded international marketing programs, strategy and budgets for
 countries including Canada, Germany, United Kingdom and Australia.
• Developed and grew international brand identity for CytoSport to a CAG of 30% over 2 years.
• Established and managed national and international field marketing budgets of $2-5M.
• Defined goals, objectives and strategies to increase market awareness in respective markets.
• Directed internal team, distribution partners and retailers on marketing strategies.

International Brand Marketing Manager

• Implemented field marketing strategies to build brand image, brand awareness, and consumer loyalty.
• Directed 16 regional managers with 18 teams, including 160 trainers and 48 campus ambassadors.
• Executed over 500 events with over 3M bottles samples with a 50% increase in consumer trial data.

National Field Marketing Manager

Contracted with Cytosport to build field marketing, collegiate and sampling programs to support DSD Sales distribution across the US.  Developed strategy for consumer engagement and education.  Identified and developed strategy to highlight key areas of opportunity based on demographics, opportunity and consumption patterns.  Identified partner organizations to assist in the implementation of developed strategy.  Developed budget models to examine return on investment.  Identify and resource tools required to execute developed strategy.  Implemented strategy with organization.

Marketing Consultant

• Created, developed and implemented branding and marketing strategies and promotions.
• Rolled out regional marketing initiatives resulting in 30% YOY growth for five consecutive years.
• Aligned sampling strategy with distributor partners for each territory.
• Focused on customer engagement and repeat usage association.
• Developed and maintained localized relationships to enhance brand awareness and visibility.
• Facilitated training and coaching for area managers and account representatives.

Front Operations Manager at privately owned boutique hotel.  Responsible for hiring, supervising and training of Bell / Valet Staff, Front Desk Staff, Concierge and Night Audit.  Reviewed and restructured department, cutting costs, improving customer service, increasing company revenue and created a cooperative team environment, thereby decreasing staff turnover.

Front Operations Manager

Simon Moorby is a Co-Founder at Koohler in Bellingham, Washington. View their experience, skills and work history on Malakye — the professional network for…

Simon Moorby — Co-Founder at Koohler

Simon Moorby

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