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Senior Developer Business Intelligence Analyst BI Analyst

IT & Technology

Dynamic Senior Business / BI Analyst with 18+ years of progressive experience.

Diverse Portfolio of Industry Experience:  
              *  Medical Devices
              *  Healthcare
              *  Software
              *  Technology
              *  Financial Services
              *  Real Estate
              *  Identity Security

Supported Departments / Organizations:
              *  Business Intelligence
              *  Reporting
              *  Analytics
              *  Sales Operations
              *  Development
              *  Sales Enablement
              *  Sales Management
              *  Marketing Insights
              *  Manufacturing
              *  Product Development
              *  Business and Global Strategy
              *  Marketing
              *  Finance
              *  Accounting
              *  IT departments

Extensive Experience: 
              *  Financial Planning and Analysis (Budget, Forecast, Etc.)
              *  Reporting Systems Administration
              *  Reporting Software Integration and Deployment
              *  Dashboarding
              *  Sales Management and Analytics
              *  Quota Development
              *  Data Cleansing, Management, and Modeling
              *  Pricing Analytics 
              *  Strategy Deployments
              *  Product/Market Targeting Analytics

Software / System Experience:
•  Microsoft Power BI
•  Domo
•  Qlik Sense
•  Tableau
•  Salesforce.com
•  Salesforce Einstein Analytics
•  Oracle ERP
•  Oracle Business Intelligence
•  Essbase
•  JD Edwards
•  Cognos
•  HFM
•  Hyperion
•  Smart View
•  SAP
•  SAP HANA Studio
•  Business Objects 
•  Crystal Reports
•  PeopleSoft
•  Saleforce.com
•  Allscripts
•  GL Wand
•  Xactly
•  ZS Javelin
•  Microsoft MapPoint
•  Microsoft Access
•  Microsoft Visio
•  Microsoft SQL Server
•  Microsoft Report Builder
•  Microsoft Office Products (Excel, PointPoint, Etc.)


SENIOR SALES OPERATIONS ANALYST, November 2015 – April 2018
•	Responsible for supporting the Sales Organization with reporting, analysis, and leading strategic programs
•	Assessed business and product performance by integrating and blending quantitative and qualitative data from a variety of sources to perform complex analyses
•	Worked closely with NV LINQ Program Director and Strategic Accounts Director to support continued traction of the Key Accounts Program through the development of opportunity, product adoption, and strategic targeting analytics
•	Reinforced business decisions by providing reports on market potential opportunities and competition/market share
•	Supported the development and implementation of market share models, penetration studies, and analysis of upstream market opportunities
•	Analyzed sales force structure and provide recommendations for improving efficiencies and access opportunities (including expansions/splits)
•	Evaluated and proposed changes to territories, compensation plans, pricing, and analytical reporting
•	Collaborated with Sales & Marketing, as well as other business functions, to develop and deliver innovative and relevant metrics and dashboards
•	Managed the sales planning and forecasting (specifically Operating Plans/Forecast Cycles)
•	Assessed necessary changes to systems, reporting, analytics and compensation plans and implement structure changes accordingly
•	Conducted quarterly evaluations, analysis, presentations on MBO's, Contests, Forecasts and other Field Activities
•	Generated and managed all Sales Organization MBOs
•	Collected, maintained, and analyzed data around product launches
•	Created metrics, reports, and delivered back to the functional areas
ACCOMPLISHMENTS:
•	Created compensation models to conduct stress testing on payouts and sales performance
•	Designed and launched compensation plans and quotas to Sales organization
•	Led the implementation of Analytics education throughout the organization, to improve analytical acumen and ultimately, greater understanding of the business
•	Created and manage President Club Performance Ranking
•	Replaced all Excel activity trackers with new web-based environment trackers
•	Developed new product dashboards
•	Established a monthly training / education report series with Commercial Field Sales Audience
•	Launched product Tableau dashboards 


Senior Sales Operations Analyst

Senior BI Analyst

•	Administer and translate monthly and quarterly performance and forecast reviews into actionable insights for commercial leaders.
•	Provide key business insights that support decision-making, drive commercial growth, and improve efficiency.
•	Design and review critical KPI’s to drive change across the commercial organization.
•	Support the Salesforce management and the creation of CRM dashboards and reporting.   
•	Empower the business by creating, enhancing, and automating Tableau dashboards, standard reports, scorecards, and ad-hoc reports.
•	Oversee the commercial sales planning, territory alignments, quota process, data analytics. 
•	Spear-heading the Power BI launch and the advancement of all analytics and dashboarding within commercial sales.
ACCOMPLISHMENTS:
•	Created the North America Sales Operations monthly performance package.
•	Design, develop, and maintain dynamic financial and forecast reporting tools to increase accuracy and improve efficiency.
•	Developed benchmarking analyses and reports to assist in strategy creation around products and market alignments.
•	Successfully executed the Executive Sales Summary dashboard in Power BI.


April 2018 – March 2019
•	Supported Sales and Customer Service in managing changes in product availability during product launches, discontinuation, and supply delays, to provide a more positive customer experience.
•	Created the monthly sales performance reporting package.
•	Provided analytics, made recommendations relating to pricing, rebate programs, sales discounts, new consignment inventories, changes to contract terms/conditions.
•	Worked with IT to create new data tables, data hierarchies and reports while implementing Tableau as the next reporting tool
•	Assisted Operations, Procurement and Customer Service in establishing product supply requirements / schedules.
•	Analyzed inventory levels and turns, identify opportunities to reduce inventory and optimize inventory mix and quantity at the account level.
•	Worked with Sales, Marketing, Supply Chain to ensure inventory levels are within reasonable guidelines and reduced exposure to inventory excess and obsolescence.
•	Developed monthly inventory and turns comparative, variance reports and summaries
•	Designed and implemented scenario models for rebates, capitation, and other product bundling programs


Senior Sales Operations Anayst

Silvio Martinez is a Senior Developer Business Intelligence Analyst BI Analyst at Masimo in Irvine, CA.

Silvio Martinez

Silvio Martinez

Silvio Martinez

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