Silvio Capoferri

Founder/Art Director · Craftwork Design Company, LLC

Huntington Beach, CA

In My Own Words

I am an Italian-American illustrator from New Jersey. Since 2012 I have been designing graphic apparel, show/festival flyers, album artwork, packaging design, and more. While attending the School of Visual Arts in New York City, I co-founded a limited-run lifestyle clothing brand inspired by local alternative music. I was the sole designer. We sold our clothing online and at countless punk/hardcore shows, festivals, and charity events. This venture embedded in me a passion for graphic apparel design, branding, teamwork, customer service, and a DIY ethos. In 2019 I launched Silvio's Pizzeria, an online shop full of graphic apparel, accessories, and various hard/home goods. This is my personal brand inspired by sub/couterculture fashion & ethos from anywhere between the 60s through the 90s. I am able to express my personal art style and vision through this brand, as well as collaborate with other brands/artists. I now reside in Southern California.

Work Experience

Graphic Artist

Craftwork Design Company, LLC

2021 – Present

Founder/Art Director

Silvio's Pizzeria

2019 – Present

An online shop full of graphic apparel, accessories, and various hard/home goods.

Freelance artist

Self Employed

2012 – Present

• Consult with a variety of clients including: bands/musical groups, clothing companies, restaurants, tattoo parlors, etc. • Deliberate on a one-on-one basis with clients on desired work, until final product is achieved Maintain a comprehensive portfolio of all commissions

Floor & Stockroom Supervisor

VANS

2018 – 2021

• Support store manager with daily operations, customer engagement, and talent supervision • Oversee, supervise, and process shipment deliveries • Maintain and replenish stock levels on the sales floor and in the stockroom in an organized, orderly fashion with an appearance that exceeds company standards • Manage, recruit, train, and discipline associates as needed • Preside over staff meetings, coach staff on achieving sales targets, and evaluate on-the-job performance • Serve as highest point of contact and assume responsibilities of general manager when not in store

Founder & Graphic Apparel Designer

ASS BACKWARDS TM Apparel

2012 – 2018

• Premier entrepreneurial venture; full-service graphic design clothing and accessories e-commerce company • Draw all designs freehand, then edit and perfect them digitally utilizing Adobe Photoshop and Illustrator • Communicate with outside vendors to select merchandise according to season trends, customer feedback, and requests • Design and monitor website aesthetic, and manage e-commerce channel through which orders are placed and shipped

Retail Sales Associate

VANS

2011 – 2018

• Maintain top performance in weekly revenue and sales totals as a lead sales associate in high-traffic shopping area • Assist customers in style choices from sizing, coloring and design to pricing and quality • Brainstorm with management on tactics to further attract key consumer base