Sierra Morris

Managed 90 national and specialty accounts totaling over 3.5 million dollars of business in the Rocky Mountain region, turning a -3% year-over-year sales downtrend into an annual growth of 13%. Grew retailer base by identifying long-term partnership opportunities, outreach and establishing relationships. Increased product sell-through in-stores through demonstrating employee education clinics, effective merchandising, sales contests and demo support.

Managed the online community, collecting and utilizing customer feedback to execute a more user-friendly website through collaborations with engineer and design teams. Increased internal product reviews by 75% and external product reviews by 25% through creating employee expectations and incentive programs, maximizing SEO and increasing organic traffic to the website. Conducted A/B testing for email campaigns, measuring engagement and revenue metrics to determine the most effective campaign techniques.

Developed and managed comprehensive online marketing campaigns for diverse clienteles, increasing audience engagement and website traffic through social media and SEO campaigns. Utilized creative writing skills to create online articles and blogs, reformulating content into various social media outlets to create a cohesive message and increase traffic to website. Monitored and reported on business performances, providing routine status and project reports to stakeholders, management and co-workers.

Consistently exceeded individual sales goals through offering a personalized customer service experience, educating customers about outdoor gear and assisting them through the sales and return processes. Collaborated with all company departments, providing information on competitors and customer product demand. Utilized quick learning skills to effectively and proficiently use all internal software programs.

Directed statewide program expansion, managing over 100 high profile accounts, developing territory specific sales processes and marketing techniques, exploring cross-selling opportunities and writing new business. Performed wildfire consultations and risk management assessments, creating personalized, professional reports providing actionable mitigation loss solutions to customers. Responded to select wildfires, collaborating with local logistics teams, homeowners, and caretakers, to protect threatened properties from loss.

Worked extended hours in a crew setting, using teamwork to perform various suppression, management and control tasks. Spearheaded multiple suppression assignments, facing daily tasks requiring quick decision-making and problem solving skills. Conducted on-the-job training, encouraging and testing new employees. Tested various outdoor equipment and clothing in extreme conditions.