Digital Marketing Consultant

Digital & Media

Leading digital marketing initiatives for small businesses in Indiana
• Directed digital marketing strategy for over 30 clients impacted by Covid-19 by implementing SEO,
Google Analytics, and paid search; improved business outcomes such as conversion and website traffic

Led competitive analysis for 3 major product categories by tracking emails, navigation, promotions,
and product features of competitors; recommended best in class customer engagement strategies
• Devised strategy to increase conversion for cards by identifying growth areas in navigation experience,
relative pricing, and promotions; increased average selling price by 10% and revenues by $30 million
• Developed product improvement roadmap for $200 million Photo Books category, by performing
gap analysis and incorporating industry best practices; optimized customer journey time by 40%

Marketing Intern

Led a team to develop measures of success for an AI/ML system launched by Intel to predict channel
partner's interest in products; helped recommend relevant product offerings to over 1000 partners
• Created 3 step framework of ecommerce map, confusion matrix and gain-lift charts to measure KPIs
such as average revenue per user; identified cost of recall and cost of precision as ROI metrics
• Collaborated with Intel analytics team to devise scorecard incorporating all the metrics into three areas:
Sales, Engagement and Accuracy; improved predictive accuracy by 15% and product adoption by 20%

Marketing Consultant

Developed Integrated marketing plan to create a network effect on target audience by developing
"Know your leather" blogs, social channels, and implementing SEO; increased organic visits by 40%
• Nurtured and converted leads into customers by executing SEM strategy of identifying negative
keywords and optimizing key metrics such as homepage landing conversion; upscaled revenue by 50%
• Resolved customer pain points in navigation by installing online customer feedback tracking tool and included CTA buttons to simplify purchase journey; reduced market research cost by 25%
• Implemented a marketing attribution model using Google Analytics, conducting A/B tests on
promotional, and optimizing ROI of marketing channels; increased funnel conversion rate by 25%
• Developed market penetrating cost-price strategies for business cardholders by conducting customer
insights study, forecasting demand, and identifying product mix; drove customer retention by 20%

Co-founder/Growth Marketing

Spearheaded data hygiene by using error handling in SQL, executing a POC to identify best practices
and resolving batch processes to improve data flow; drove account generation for client by over 35%
• Developed an Incident management tool to optimize issue resolution process by analyzing SLA to build
architecture and automating service requests, reducing turnaround time by 40%
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Shravan Madhavan is a Digital Marketing Consultant at Kelley Hope. View their experience, skills and work history on Malakye — the professional network for…

Shravan Madhavan

Shravan Madhavan

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