I have 8 years of professional experience in customer insights, fact & data-driven strategy formulation, business analytics, planning, budgeting, forecasting in consumer goods and financial institutions.

I am highly skilled in strategic product and project management, and in leading high-performing teams in the ideation and in the execution of impactful and scalable market strategies.

I excel in (i) navigating strategic, tactical and operational aspects of business, (ii) providing solutions based on empirical data, and (iii) creating a culture of high team-performance via seamless communication and collaboration in a multicultural and matrix environment.

I reported to Consumer Insights Manager & Sr. Director CMI. Tasks included:
- Research & Revenue Forecasting:
a) Leveraged qualitative & quantitative analysis to identify trends and forecasted sales revenue for Category Drivers (2025)
b) Worked with Category driving teams on sales pitch and delivered data backed growth story for channel partners to negotiate
better shelf space
- Internal Consulting (Performance Action Plan): Worked on strategic plan, including the following:
a) Conducted senior leadership interviews to understand the strategic goal for 2025
b) Conducted fit-gap analysis based and internal capability assessment
c) Focus areas for the Homecare CMI team: Chalked out detailed action plan and key milestones to achieve the goal by 2025
- Innovation Tracking: Liaised with Kantar & digital marketing (modelling and predictive analysis) to co-conceptualized campaign
performance tracking dashboard, benchmarking success & tracking KPIs
- Project Management:
a) Automation & dashboarding to track performance reviews and data/surveys driven competitive intelligence
b) Guided two external consultants, ensuring accuracy and timely delivery of Power BI reporting solutions
- Achievements
a) Filling my manager's shoes, I led migration of Excel reports to MS Power BI, which saved 56 hours per month
b) Independently worked on high impact sales pitch and presented them to retail partners to negotiate better store/ shelf space with channel partner

MBA Intern

I reported to the Partner & Service Lead and led 10 members. Tasks included:
- Strategy Formulation: Boosted profits by 10% for an Indian FMCG company by developing business transformation strategy and agile project plan, including key milestones and action backlog per department.
- Project Management of €150,000 deal, where I led 10-member team to i) optimize pricing and revenue structure ii) achieve
operational excellence iii) modify commercial retail and wholesale partnerships & channels; iv) revise pricing strategy v) redefine
financial and operational KPIs metrics; and vi) restructure team responsibilities
- Stakeholder Management: Provided weekly insights, analytical support, and project updates including opportunities and red flags
to the CEO and department heads
- Trainings & Workshops: Defined required parameters, tested the success of results and conducted pan India workshops, online
and offline, for different departments by leveraging excellent communication and presentation skills
- Achievements
a) Reduced 50 monthly hours by developing seamless workflows & revamping existing reporting system for senior leadership
b) Enhanced the project scope, given the excellent project delivery and increased profits by 10% in Phase I.

Senior Account Manager

I reported to the CEO and led 5 members. Tasks included:
- Go-to-market Strategy Consulting:
a) Created customized strategic plan for market entry, business expansion and investment strategies for US, Canadian and European clients
b) Evaluated potential partners and facilitated meetings and negotiated (on behalf of the clients) with potential partners, and helped client explore various partnership models (JV/ M&A/ Franchise) in India
- Sector Expertise: Analyzed industry trends, conducted due diligence on consumer goods and financial services, developed
market assessment reports, pitch decks, physical and digital collaterals, deliverable and wrap-up reports
-	Achievements
a) Generated 17 leads by conducting 3 roadshows in the US & Europe and delivered high-impact client presentations
and secured 2 conversions (totalling €2.75 Mn deal size) by facilitating senior management meetings both within and outside India

Account Manager & Strategy Consulting

I reported to the EMEA IBD CFO and led 1 member. Tasks included:
- Valuation & Modelling: leveraged DCF valuation models to prepare pitch books under deal advisory
- Business (scenario) analysis & Presentation:
a) Prepared market and competitive intelligence reports and business presentations for management Committees
b) Deep Dive ad-hoc analysis and root cause analysis to propose strategic, tactical and operational corrective business actions
- Team Management: Set-up, train & up skilled and scaled the EMEA IBD team in Bengaluru. Team grew by 300%
- Achievements
a) Reduced reporting efforts (10% of total reporting efforts), and improved data accuracy by spearheading the transition from manual (Excel-based) to automated (Business Objects based) reporting
b) Decreased 36 hours per person per month by conducting SQL and Business Objects (MIS tool) trainings in UK to the local
teams

Associate

I reported to the EMEA Business Unit Manager. Tasks included:
- Budgeting & Financial Reporting & Analysis (FP&A)
a) Performed budgeting and forecasting for clients and tracked their performance on the monthly, quarterly and yearly basis
b) Prepared quarterly report (liaised with 3rd party) for wallet share analysis to identify new business opportunities
c) Drove 'Top Clients Analysis' & identified cross-sell opportunities for banking business
- Achievements
a) Liaised with technology teams to implement and test the new dashboard for sales traders in the division globally, reducing
inter team dependency & saving 480 hours annually

Analyst

Shipra Singh is a MBA Intern at Unilever in Amsterdam, NH. View their experience, skills and work history on Malakye — the professional network for creative,…

Shipra Singh — MBA Intern at Unilever — Amsterdam, NH

Shipra Singh

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