My curriculum consisted of using hand made artwork along with computer design software to create imagery and or text in order to communicate information, ideas or values in a manner that is coherent, logical & visually appealing. I was trained to so for a wide variety of mediums & purposes such as: magazine layout, pamphlets, brand logos, business cards, clothing, sticker, 3 dimensional product package design, product branding, motion movies, web design, poster layout, functional symbols, icons, etc. 

A month long lesson on Sake involving weekly reading assignments for lessons on basic ingredients,   different production methods, sensory analysis, styles differences, how to describe a sake & writing tasting notes. There were weekly tastings, weekly mini tests then one practice final exam.

Music

Scuba diving

Travel

Cooking

Surfing

Photography

Film

Craft beer

Fine wine

Mountains

Fishing.

Home brewing

Oceans

Wine making

Foreign  languages

Food/beverage pairing

Sales - Inside

Sales Representative Artist Athlete

Marketing & Sales

<p>I am pivoting to seek new, different sources of employment outside the Alcoholic Beverage Industry in to better utilize my underutilized skills in Writing, Illustration, Design and Marketing. </p>

Mid Willamette Valley route Sales role selling Wine & Beer to 100+ accounts for both on / off premise customers between west/ southwest Portland, Wine Country and Salem. 

Sales Representative

I managed a wine sales route of 120 accounts in mid Willamette Valley in Oregon between Salem - West/South suburbs of Portland. Visited my accounts on a weekly/ bi weekly basis to present new wines to sample and write weekly sales orders. I aggressively scheduled wine events throughout the year & tasting appointments with buyers on a weekly basis.

Wine & Liquor Sales via phone/email, product consultation, fulfilling requests for:   allocated products, returns, exchanges, maintaining/updating customer account records in Salesforce. I am personally responsible for keeping in regular contact by phone/email with over 350 customer accounts to assist customers & generate sales. My duties also require me to interact with the delivery staff, warehouse staff, customer service, accounts receivables department & brand managers on behalf of my customers to meet their needs and/or problem solve as accurately and quickly as possible. I also use sales data analysis tools to track product trends, what is selling best for each customer and identify new potential sales opportunities. In my first year I successfully signed up 75% of my accounts for our online ordering platform Proof as part of a company-wide campaign Jan-April 2021. I also co-created a Craft Beer Playbook as an educational tool for Nevada territory Inside Sales team.  

**Sales for my entire book of business of 300+ accounts were consistently up 125%+ during my tenure.

Inside Sales Representative

Wine Outside Sales Representative

Winery Tasting Room Lead

Duties included preparing weekly/bi-weekly orders for both bottled & keg beer/cider,
stocking Beer/Wine coolers & shelves, Inventory management, On-premise bar operations: cash register, ID checking, serving glasses of beer, wine, cider, filling 64oz/32oz growlers for to-go sales, changing kegs, changing Nitro/CO2 gas containers, setting up/maintaining displays, scheduling Beer tastings, hand selling and recommending Beer, Wine, Cider, Customer Service, Food Pairing, Opening/Closing functions, regular correspondence with many brand reps/sales people, updating upcoming tasting events online calendar, Special Order fulfillment.


Wine Steward / Beer Buyer

Duties included preparing weekly/bi-weekly Beer delivery orders, stocking Beer/Wine coolers & shelves, Inventory management, setting up/maintaining displays, scheduling Beer tastings, hand selling and recommending Beer/Wine, Customer Service, Food Pairing, Monthly Chalkboard Artwork, creating all beer order form documents, regular correspondence with many brand reps/sales people, updating all brand contact lists document files, updating upcoming tasting events online calendar, Special Order fulfillment.

Beer/Wine Steward

Duties included preparing customer orders called in by sales team by gathering & packing wine orders from pallets in warehouse. I would also check order accuracy before delivery, operate forklift to pull down pallets from shelves above warehouse floor, inventory management, warehouse organization, delivery truck operation, delivery. 

Warehouse Worker

Shawn Sorcenelli is a Sales Representative Artist Athlete at VERTICAL WINE & BEER CO. LLC in McMinnville, Oregon.

Shawn Sorcenelli

Shawn Sorcenelli

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