Skate

Snow

Streetwear

Snowboarding

Skateboarding

Motorcycles

Guitar

Being a rad dad.

I’ve been skateboarding since ‘85, in the industry since ‘94 and footwear specific since ‘03. I’ve had a diverse career that’s given me a unique perspective. Working with skaters, artists, brands and musicians has taught me a unique empathy that lets me get insights and translate them into authentic stories and present them back to the matrix.

Expert on consumer insights and skateboarding industry. 
Key influencer on footwear product triad. 
Created product lines encompassing general release, quickstrike and hyperstrike tiers across multiple segments of distribution. 
Oversaw collaborations with athletes, artists, musicians, brands and retailers from concept to retail. 
Lead color and material meetings and merchandise with apparel team. 
Crafted and presented seasonal stories to leadership and cross functionally as well as video for sales tools.
Planned separate product assortments for various levels of retail.
Managed and maintained a weighted margin portfolio to maximize efficiency while allowing for energy product to test new ideas. 


Sr. Product Line Manager - Nike SB Footwear

Skate Marketing Director • JAN 2005  – JUL 2006
Drove and expanded brand awareness through skateboarding team. 
Planned and executed global team trips and events. 
Managed team of seven, team managers, regional marketing manager, videographer, photographer and admins.
 
Product Line Manager • JAN 2003 – JAN 2005
Planned and colorized skateboarding performance line. 
Researched and tested new materials and technologies. 
Athlete liason for all signature skateboarding footwear models.
Merchandized line with apparel team for multiple levels of retail.

Art Department Assistant • OCT 2001 – DEC 2002
Ideated and executed print advertising concepts.
Clipping and layout on shoe overview catalog pages. 
Project manager for cross category advertising department. 


Marketing Director/Product Line Manager

Shawn Baravetto is a Sr. Product Line Manager - Nike SB Footwear at Nike SB in Portland, OR.

Shawn Baravetto

Shawn Baravetto

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