Masters of Arts in Marketing Communications

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Marketing Specialist 

Specialist & Consultant

Experienced Marketing Specialist with skills in communication, coordination, and project management. Strong content creator and marketing professional with a Master of Arts (MA) focused in Marketing Communications from Middlesex University.

•Received a promotion to Marketing Specialist December 2017.
•Acts as project manager of marketing efforts to ensure all elements of the proposal process are defined, scheduled, and met.
•Provides guidance and support to junior level/less experienced marketing staff to assist in completing their duties.


•Worked with marketing team members and with project managers to prepare proposals, presentations, and award submissions for architectural and civil engineering design projects.
•	Led kick-off meetings to define expectations, identify and assign responsibilities, and to develop production schedules for deadline-intensive proposals.
•Participate in business development meetings, produce material for interviews and presentations, and create marketing collateral.


Marketing Coordinator

•Prepared numerous advertisements to market and lease a variety of spaces located around the apartment complex 
•Developed and implemented a strategic and cohesive marketing plan outlining techniques designed to increase customer engagement and to raise brand awareness 
•Prepared and executed email newsletter content and social media content, which both were received by a wide target audience in the Pittsburgh area

•Assisted the merchandise team lead to process merchandise to floor-ready standards 
•Processed fulfillment orders, which included locating and selecting merchandise to fulfill customer orders
•Assisted in replenishing stock onto the sales floor and contributed to the markdown process

Retail Support Associate

•Worked individually and with the marketing team to prepare various print and digital marketing campaigns 
•Assisted in multiple brand management activities and strategic marketing planning that was further developed and implemented
•Facilitated a meeting with app developers on the Google Campus London to begin construction of a mobile app for Lockwoods
•Collaborated with local businesses to raise brand awareness and to demonstrate a strong presence within the community

Marketing Intern

•Led creative development of corporate branding materials designed to increase calls and to expedite leasing
•Obtained critical data management and financial skills via application review and filing, accounts receivable 	processing and bank management

Leasing Consultant

•Created and executed a comprehensive digital and social strategy designed to reach the desired target audience and raise brand awareness
•Streamlined a complex scheduling system that allowed for vendors and maintenance staff to turn over new apartments more efficiently

Shannon Phillips is a Marketing Specialist at Michael Baker International, Inc. in Seattle, WA.

Shannon Phillips

Shannon Phillips

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