Lifestyle

Moto & Powersports

Surf

Channel Marketing Manager

Marketing & Sales

As you can see in my resume I  am motivated; possess great  written and oral communication  skills. My industry experience,  Marketing Degree and  professionalism have given me  the background to succeed. I am  passionate and strive to have a  challenging and rewarding  career.

Retail Account
Oversaw marketing campaigns and digital assets for 7 major key accounts  
Global Event Management
Created engaging and unique brand experiences through self-generated ideas that follow Quiksilver’s global marketing strategy and brand vision
Coordinated logistics with event partners, sales, media and retailers
Built and directed “Win A Trip to Holy Bowly Giveaway,” digital and paid social sweepstake designed to grow email database
Directed all on-site activations
Photo Shoots
Produced e-commerce, campaign and product shoots for Men’s and Waterman’s line 
Marketing lead for Photo Studio, Accounts, Sales and e-commerce to manage digital assets
Led casting, model selection, confirmed shoots and negotiate rates with major modeling agencies


Brand Activations Manager

Responsibilities
Marketing lead for sales and retail for campaign, branding, product launches and events
Created, built and copywrote “Marketing Monthly,” email blast 
Traffic PR and advertising initiatives with major online publications and retailers
PR seeding, monitored & reported coverage
Copywriting across all channels including social, email, promotions and print collateral
Ordered all promotional materials annually for promo and sponsored surf camp (10) 
Developed, reviewed and measured ROI metrics and principles

Events
Created engaging and unique brand experiences through self-generated ideas that follow O’Neill’s global marketing strategy and brand vision
Managed and executed over 20 O’Neill branded events annually
Built promotional plan, budget, directive and managed all digital assets
Managed logistics through communication with partners, retailers, media and sales reps
Ship, track, maintain, unload, set-up and promotional items
Responsible for all on-site activations

Athletes & Brand Influencers
Successfully communicate and built relationships with team/ influencers (100+ total)
Merchandised and distributed seasonal products based on individual style
Processed media incentives, contracts and travel reimbursements with accounting
Analyze social media engagement

Photo Shoots
Coordinate catalog, E-commerce, Major retailer and product shoots for Men’s, Jack and Boy’s categories
Work with Photo Studio, Design, Sales and Merchandising Directors to prepare studio and line for shoot
Coordinate casting, model selection and confirm photo shoot dates with modeling agencies
Prepare line for photo shoot


Marketing

Shannon Pelot is a Channel Marketing Manager at Urban Armor Gear in Newport Beach, CA.

Shannon Pelot

Shannon Pelot

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