Shannon McEttrick

A professional who combines 16 years of experience with project/account management, press releases and other media communications to promote clients; collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand; study and evaluate employer marketing objectives or needs of organizations to develop public relations strategies that will influence public opinion, change behavior, promote ideas, products, or services; an individual who couples high integrity with creative and analytical skills to promote and facilitate effective marketing/public relations strategies while having a wealth of experience marketing environmental programs and sustainability initiatives to the general public.