Shannon Herfindahl
Color/Material/Finish Design Manager, Product Graphic Designer · Giro Sport Design
Santa Cruz, CA
In My Own Words
Over 10 years experience in the Action Sports industry as a designer with skills ranging from Graphic Design to Color/Material/Finish Design and Product Development. My strong organization and communication skills have positioned me to expand my experience beyond design into brand product collection coordination and merchandising. I have traveled globally for trend and market research which has lead to increased sales in local and international markets. I have worked closely with Asia manufacturers to develop the high quality products and traveled up to four times a year overseas to ensure success. I share my time between Santa Cruz California and North Lake Tahoe. I am looking for opportunities with companies who's products and mission statement are something that I truly believe in. I am invested in the company that I work for and take pride in being a part of a productive team.
Work Experience
Color/Material/Finish Design Manager, Product Graphic Designer
Giro Sport Design2010 – 2017
January 2015 through June 2017 Color, Material, and Finish Design Manager across Giro product categories including Helmets (Snow and Bike), Goggles, Footwear, Gloves, Softgoods, and Apparel June 2010 though January 2015 Product Graphic Designer for Giro Cycling Helmets, Snow Helmets and Goggles, and Cycling Accessories
Graphic Designer
Santa Cruz Bicycles2007 – 2008
Graphic Designer for mountain bikes, misc product, as well as advertisements other print collateral for Santa Cruz Bicycles.
Graphic Designer
Sessions2006 – 2007
Graphic Designer for skate and snow t-shirts, apparel, outerwear fabric patterns, and two seasonal catalogs for Sessions brand.
Sales, Wetsuit Design Intern
O'NEILL1999 – 2005
Retail associate from 1999-2005 in the Santa Cruz area. In 2004, interned with O'Neill Wetsuits and designed Women's surf lycra product and wetsuits.
