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Over 10 years experience in the Action Sports industry as a designer with skills ranging from Graphic Design to Color/Material/Finish Design and Product Development. My strong organization and communication skills have positioned me to expand my experience beyond design into brand product collection coordination and merchandising. I have traveled globally for trend and market research which has lead to increased sales in local and international markets. I have worked closely with Asia manufacturers to develop the high quality products and traveled up to four times a year overseas to ensure success. 

I share my time between Santa Cruz California and North Lake Tahoe. I am looking for opportunities with companies who's products and mission statement are something that I truly believe in. I am invested in the company that I work for and take pride in being a part of a productive team.  

January 2015 through June 2017 
Color, Material, and Finish Design Manager across Giro product categories including Helmets (Snow and Bike), Goggles, Footwear, Gloves, Softgoods, and Apparel

June 2010 though January 2015
Product Graphic Designer for Giro Cycling Helmets, Snow Helmets and Goggles, and Cycling Accessories

Color/Material/Finish Design Manager, Product Graphic Designer

Graphic Designer for mountain bikes, misc product, as well as advertisements other print collateral for Santa Cruz Bicycles.

Graphic Designer

Graphic Designer for skate and snow t-shirts, apparel, outerwear fabric patterns, and two seasonal catalogs for Sessions brand.

Retail associate from 1999-2005 in the Santa Cruz area.
In 2004, interned with O'Neill Wetsuits and designed Women's surf lycra product and wetsuits.

Sales, Wetsuit Design Intern

Shannon Herfindahl is a Color/Material/Finish Design Manager, Product Graphic Designer at Giro Sport Design in Santa Cruz, CA.

Shannon Herfindahl

Shannon Herfindahl

Shannon Herfindahl

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