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Digital Marketing Coordinator

Digital & Media

Assist with creative concepts, design as needed and execution of all Digital Marketing in partnership with the cross functional teams
Proactively seek opportunities to ensure relevant digital marketing and achieve the company strategy and financial goals of the category while supporting the brand
Assist with planning and executing photoshoots & videoshoots 
Manage the execution of ecom photography

Develop and implement a social media strategy across platforms
Grow social media audience and engagement through daily posts, interaction and messaging with online community including ambassador program
Create and manage monthly social media calendars that support overall Brand Marketing calendar
Ideate and manage execution of social-related content (images. videos. GIFs)
Report and manage social media KPIs
Help build & nurture community of influencers

Drive qualified traffic through paid search, organic search, paid social, and traditional online display and social display channels
Maintain digital marketing calendar, paying close attention to overall business trends
Coordinate with third party agencies to develop budget and revenue goals, assist with executional strategies and projects
Plan and launch A/B tests for landing page optimization, ad copy, promotional cadence and segment discovery
Work closely with design department to create required assets and run creative tests including copyrighting

Photograph all ecom & creative product shots for web & catalog; post-production.
Design ads, newsletters, flyers, stickers, banners & sliders.
Assist with content creation for blogs & social media.
Work events & trade shows.

Marketing Assistant

Provide excellent customer service & product knowledge.
Consistently exceed sales goals.
Design compelling merchandise presentations and maintain appearance.


Sales Associate

Aid in the directing of lifestyle photoshoots for social media & web.
Photograph and edit product shots for eCommerce. 
Produce, schedule & manage content on social media platforms.
Assist with planning and working events, trade shows and retail tour.
Distribute product gifting and promo.
Create / input product descriptions and merchandise collections for eCommerce. 
Assist with producing content for blogs.
Design graphics, banner ads, and B2C / B2B newsletters.
Update brand deck, line sheets, and catalog.
Execute projects using FourSixty, Trello, Later, MailChimp, Excel, Basecamp, Shopify, BigCommerce, WordPress, and analytics tools

Design / Marketing Intern

Pull samples and maintain inventory logs.
Distribute gifting/promo to influencers and shops.
Assist in the planning and execution of women’s events and swim clinics.
Contribute ideas on gift packaging, influencer seeding, promotions, events, and social media posts.

Women's Marketing Intern

Assist with creating CADs, tech-packs, catalog & line sheet.
Design men’s & women’s apparel graphics while maintaining a consistent brand identity.
Produce advertising and social media content.
Help plan and work trade show booth at SIA.

   


Freelance Graphic Designer

Assist management with interviewing, hiring and training new employees.
Establish workload priorities while providing clear objectives & deadlines for the apparel department staff.
Design and maintain the merchandise presentation of the apparel department.
Resolve customer inquiries and issues effectively.

Received Employee of the Quarter in 2015

Department Manager 

Shaina Joel is a Digital Marketing Coordinator at Rastaclat, LLC in Costa Mesa, CA.

Shaina Joel

Shaina Joel

Skills

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Education history

California State University San Bernardino

Saddleback College