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Sales & Marketing

Marketing & Sales

Analytically driven problem solver with 17 years in sales and marketing across diverse industries.
Specialized in technology, EdTech, retail, and sports manufacturing, I bring 8 years of experience in
product and brand management, leading market expansions. Motivated and entrepreneurial, I excel in
owning the end-to-end sales-marketing process, ensuring success from initial discovery to closure.

I work with small companies in developing marketing strategies and executing them using
advanced marketing tools and integrations from email marketing, SMS to CRM.

Marketing Consultant

Collaborated with the technical team and 4 SDRs to define lead requirements and identify new
growth avenues. Developed and implemented sales strategies, closely monitoring the sales
process for continuous improvement toward short-term and long-term goals.

Sales Project manager

Managed full sales cycle, closing $30k per month in new client wins with
$400k in projected ARR.
-   Enterprise Sales Development Representative: Led sales processes, co-defined outreach
strategies, and tested new processes to identify leads in diverse verticals. Utilized tools like
ZoomInfo, LinkedIn, and various social media platforms to achieve targets.
-   Sales Development Representative: Successfully executed outbound sales strategies to build a
robust pipeline. Exceeded daily quotas with 70-80 calls, generating 2 qualified opportunities and discovering valuable accounts weekly. Key tools: Salesforce CRM.

Sales Executive

Leading online marketplace platform for car-sharing in the US and Europe.
Sales Executive  [Oct 2022 - Feb 2023]
- Managed full sales cycle, closing $30k per month in new client wins with $400k in projected ARR. 
Teamed up with marketing, marketplace, and go-to-market teams to expand Getaround’s footprint.

Enterprise Sales Development Representative  [Jan 2022 - Sep 2022 ]
- Defined and executed the outreach strategy for the new role, fully independent, finding leads in new verticals and driving new business. Reporting to Sr. Sales Manager.
- Generated and qualified prospective leads in order to build up the new unit pipeline.
Online research tools: ZoomInfo, LinkedIn, and other social media to discover leads and networking.

Sales Development Representative  [Oct 2021 - Jan 2022]
- Build a consistently strong pipeline by contacting MQL’s using phone and email, creating and delivering qualified opportunities to two inside sales reps, and partnering with eight account managers.
- Consistently exceeded the daily quota of 70-80 calls per day and 2 qualified opportunities, finding larger valuable accounts on a weekly basis. Managed and tracked the progress salesforce.com CRM.


Sales Development Representative

Led the development and execution of product and digital marketing strategies, driving increased
sales and elevated brand awareness globally in D2C and B2B markets. Took charge of a comprehensive digital marketing plan, utilizing email, CRM, phone, SMS, and social media tools for effective outreach.


-   Managed a unique grassroots program that leveraged a 1,000-player and ambassador team
executing more than 400 product demos per season and generated +15,000 MQLs.

Inside Sales Representative US AND Global Sales

Managed D2C promotional and advertising activities, email marketing campaigns, and social media with a focus on loyalty and brand awareness, lead generation, and e-commerce sales.
* Created and executed a successful product marketing strategy, led strategic sales and initiatives related to e-commerce and innovation that drove increased sales and overall brand awareness across the US and internationally at D2C and B2B levels.
* Responsible for email marketing program, CRM, and social media development and execution, including segmentation, testing, and deployment to conduct high-volume outreach campaigns.
* Managed a unique grassroots program that leveraged a 1,000-player and ambassador team used to promote products in gym facilities across the US resulting in the execution of more than 400 product demos per season that generated +15,000 MQLs.
* Champion in software and marketing automation, in took over the entire buying cycle from e-commerce to shipping and re-designed the order flow, establishing the software stack.
* Led the implementation of Zoho CRM and other apps to automate marketing activities, increase conversion rates, successfully leveraged customer data to drive revenue through.

Sales & Marketing Specialist

Global trend hunter in the action sports industry, looking for innovative brands to introduce in the Latin American markets. 
• Designed and created a brand portfolio, adding a $300k business opportunity in the first year.
• Represented specialty outdoor and active brands including The North Face, A5, Tool Logic, Petzl, Kelty, Slumberjack, Wezel, and many more. 
• Collaborated to open new doors and accounts for brands looking to expand in Latam.
• Worked with some of the most respected retailers in Latin America to develop strategies for their businesses and to bring new business opportunities by identifying innovative brands and products.
• Led clinics for specialty shops to educate employees on product knowledge and selling strategies.

Co-Founder

platform
-   Led the end-to-end sales for an EdTech platform, conducting impactful demos and collaborating
with 5 regional managers to generate USM$1.5 in revenue.
-   Key contributor to expanding platform adoption, reaching 1M students across 13 countries.

Product Manager EdTech

Successful Education Technology platform with +800.000 students across 13 countries. Worked with KAM's, managed multiple projects, and served as day-to-day liaison with clients.
* Lead the entire sales process from lead to deal by identifying potential early adopters within private and public schools and then working with them through the year conducting demos and presentations. Worked in tandem with 5 regional managers and territory sales reps closing deals resulting in USM$1.5 year.
* Contributed to increasing platform adoption reaching +1M students across 13 countries in K-12 schools. 
* Developed key business relationships with industry leaders such as Microsoft Education, HP, and Epson. 
* Actively involved in e-commerce and digital platforms to facilitate adoption and improve UX and usability. Increased revenue, profitability, and lifetime value by 25% YOY.
* Leveraged market data to identify and target segment audiences, track performance and increase customer retention.

Product Manager

* Negotiated partnerships with world-class brands like Patagonia, Marmot, and others to help drive brand strategy across a multicontinental customer base.
* Acted as GM planning the business revenue forecasts to deliver $1M yr, with a specific focus on product margin and bottom-line profitability resulting in a sales increase of 12% and a 5% margin improvement. 
* Hired and actively trained a team of 8 retail staff and sales associates members.


Retail Account Director

Strategically planned and executed business initiatives to achieve a yearly revenue target of $1M,
emphasizing product margin enhancement and bottom-line profitability.
-   Recruited and trained the sales team, fostering a dynamic and high-performing workforce.

Pioneering brand expansion in Latin America. Collaborated with global marketing team to coordinate creatives and marketing efforts to succeed in brand expansion in Latin America.
* Developed the multi-channel and consumer-centered product marketing program to achieve revenue growth and drive demand for products. 
* Led commercial area boosting sales from cero to $750k/yr and doubled sales every year.
* Created and managed the sports marketing and athlete-ambassador program.
* Hired and led a successful sales team of 24 magnificent and motivated people.


Country Brand Manager

Peru & Bolivia
-   Developed and executed comprehensive business plans for sales, product assortment, and marketing on a seasonal basis, demonstrating expertise in strategic expansion within assigned
regions and new markets. Led the creation of a highly effective multi-channel product marketing
program, resulting in substantial revenue growth, and managed a sales team of 24 individuals.

Seb Lagunas is a Sales & Marketing at RETAILLAB in Folsom, CA. View their experience, skills and work history on Malakye — the professional network for…

Seb Lagunas — Sales & Marketing at RETAILLAB — Folsom, CA

Seb Lagunas

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