Managing REEF Apparel for all Channels – Key Accounts, Specialty, International, Ecommerce, Off-Price. Ensuring growth thru a well detailed multiyear strategy w/ a sharp focus on each channel. Develop a strong sales team w/ an emphasis on partnerships to ensure success. Develop quarterly sales goals, new dealer goals and A/O goals catered to each rep and region. Re-structured product line to improve efficiencies and maximize order fulfillment. Manage customer service team resulting in clear communication w/ retailers + sales team. Reconfigured Buy Calendar to support each channels needs and maximum unit bookings. Onboarding NuORDER platform for efficiency in order processing, ATS, white boards, etc. Coordinating w/ Finance team to develop competitive terms for dealers + safeguard Finance needs. Generating new business thru all channels thru established relationships and past history results. Collaborate w/ the Product team to establish franchise styles in addition - evolve product line assortments. Manage Sample budgets with a balance of effective distribution and cost savings. Team mind set with Reef Inc. work closely to ensure product / brand alignment are fulfilled. Provide special drop assortments for Ecom on a quarterly basis to quickly react to trends + test new concepts. Organize + stay within annual budgets for trade shows, co-ops, retail activations, T+E, Promo, etc. Attain shipping goals weekly by coordinating w/ warehouse team, sales, + retailers. Coordinate with Sales Operations to ensure order files are maximized for allocation efficiency + accurate discounts. Create + invest in POP, In Store Fixtures, Windows, etc. for key retailers. Manage + provide seasonal digital assets to support social channels, product support, retailers and sales team. Systematically manage active inventory levels and delegate a balance of discounting per channel. Correspond w/ AP + retailers to keep invoice payments current + maximize shipping w/in multiple seasons.

 Managed North American Snow Sales Team for Quiksilver / Roxy / DC for All Channels within the U.S. / Canada.  Ensured our team of 60 sales reps were successful within their territory by facilitating their needs + retailers.  Develop prebook goals and quarterly A/O goals catered to each rep and region.  Grew sales double digits year over year by combining a sharp focus on opening new accounts, while continuing growth within current accounts thru increased doors, floor space, partnerships, etc.  Analyze year over year sales by rep to generate aggressive sales plans and initiatives per brand.  Select, hire, and managed the best Sales Team possible.  Annually created, coordinated, hosted Global Product meetings in France, Austria, Switzerland, Germany with North American retailers to ensure future product lines were in-line with Market needs.  Worked closely with Sales Operations to effectively manage order files, + shipping targets.  Coordinate with AP to help facilitate payments and credit issues from any dealers.  Manage efficient sample buys for all Sales Teams + Demos.  Review product trends vs market needs + pursue new product opportunities.  Always be knowledgeable of all competitors’ products.  Organize budgets for Trade Shows, Retail Marketing, Samples, Demos, Retailer Co-Ops, Promo, etc.  Conduct Pre-Lines for Key Accounts to facilitate early buys and SMU opportunities.  Arrange Focus Groups with Retailers to gather product info, trends, and brand feedback.  Maintain productive communication with M+D to streamline sales needs with product development.  Work closely with Marketing to align product stories consistently among reps/retailers/consumers.  Manage buys to develop an inventory that corresponds to prebook orders and facilitates reorder business throughout the season.  Negotiated several Resort Sponsorships for each brand throughout U.S. / Canada.

 Generated and managed sales for Quiksilver Apparel + both Quiksilver / Roxy Snow for S. CA, AZ, and S. NV.  Accomplished and exceeded Prebook + A/O sales goals each year by capitalizing on sales opportunities with established accounts and opening new accounts throughout the region.  Account base consisted of all Specialty dealers, Chain Stores (Dicks Sporting Goods, Pac Sun, Tillys), + Online Dealers (Amazon, Zappos).  Developed strong relationships with retailers by participating in every aspect of the snow retail cycle-- prebook, shipping, clinics, merchandising, POP, managed retailer inventory, and initiated reorder opportunities.  Managed order files to ensure maximum order fulfillment to offset production cancellations and withdraws.  Merchandised and negotiated with retailers to gain premiere floor space to effectively showcase the brands and products.  Performed clinics to educated shop staff on new product innovations, technology and generated excitement for the brands. Also created sales contests among the staff to initiate sales.  Negotiated + Managed Resort Sponsorships with Mammoth Mountain Resort.  Worked closely with local resorts to establish strong brand presence thru events, and organized outerwear uniform orders for park staff at Mammoth Mountain and Mountain High.  Coordinated retailer events --- Roxy Chicken Jam, Roxy Snow Classic, and Surf Shop Challenge.  Supported team manager / athletes for retail events, photo shoots, movie premieres, etc.  Participated in Art of Flight Tour throughout the West coast + New Zealand – coordinating with retailers for athlete singings and accommodate for key accounts.

 Researched, proposed, and coordinated events compatible to our clients marketing objectives.  Negotiated fees, signage, and payment arrangements for each event.  Responsible for interviewing, hiring, training, and managing a staff (12) for street team promotions eliminating excessive costs and improving the quality of Cynic’s promotions.  Created follow up reports evaluating the team’s productivity and effectiveness of each promotion with the client’s strategy.