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Project Manager and Digital Marketing Manager

Digital & Media

 I have a vast sales and marketing management, project management and retail management background. Currently I am doing some email marketing, digital marketing and project management for a few companies. I am also a PPC/Pay Per Click Specialist, I am Google Ads Certified and I have experience managing Google Ads accounts and campaigns. 

Before I started focusing on digital marketing I blew things wide open as Outside Sales and Marketing Manager at Mountain High Resort.  I tripled the outside sales accounts and increased the outside sales revenue from an average of 245k per season to $1.5 million per season, (a four month selling season) from what I created and constructed, selling ticket packages all over Southern California. 

I recently graduated and received my Certificate in Digital Marketing from UC Irvine. I have deep knowledge and experience in SEO and SEM, Online Analytics and Measurement, Mobile Marketing, Online Video Marketing, Transmedia Story Telling, Social Media and E-mail Marketing. I also have a Certificate in Inbound Sales from HubSpot Academy. 

Whether you need sales management, marketing management, digital marketing management, project management, retail management or anything related, I am well rounded, qualified and able.


Managing a start-up company, My Own Practice, an online educational product for Nurse Practitioners. Managing all of MOP’s digital properties including the website and coordinating MOP’s social media presence including Facebook, Instagram, LinkedIn and live webinars through Demio with plans to launch in fall of 2020. 
Key Contributions:
•	Collaborating with CEO and Marketing Director to develop marketing strategies.
•	Coordinating website structure, content and landing pages. 
•	Scheduling and facilitating live webinars. 
•	Created Facebook business page, public and private groups.
•	Building a chatbot in Facebook messenger. 
•	Constructing e-mail drip campaigns.
•	Writing sales copy, creating ads in Facebook Ads Manager.
•	Testing all platforms to improve user experience.


Managing the e-mail marketing campaigns for Glendale University College of Law. 
Key Contributions:
•	Collaborating with creative, marketing and GUCL personnel to acquire assets and copy.
•	Creating multiple automated campaigns to multiple audiences, both html and text formats.
•	Managing multiple audiences, adding, merging and segmenting contacts.
•	Target, execute and monitor e-mail campaign launches and manage e-mail service provider.
•	Optimize e-mail campaign performance through testing, life cycle management, personalization and dynamic content management.


E-mail Marketing Manager

Responsible for managing a large territory across the United States consisting of Florida, Alabama, North Carolina, South Carolina, Illinois, Wisconsin, Arizona and New Mexico. Driving sales of the company’s golf products and accessories by establishing great relationships with golf courses and retailers, identifying and creating sales opportunities, managing and directing Outside Sales Representatives to execute sales programs and directives.
Key Contributions:
•	Create and nourish relationships by constant communication with accounts to ensure customer retention and increase sales. Constant communication with Outside Sales Representatives to build and enforce team strategies to reach and exceed sales goals.
•	Apply expertise knowledge of the company’s products and promotions to upsell incoming sales and outbound sales targeting. 
•	Identify and pursue sales opportunities with golf tournaments and special events. Creating and submitting proposals, securing partnerships by closing deals.
•	Coordinate with embroidery, production, customer service and shipping departments to ensure all orders are filled and completed ahead of schedule. 


Regional Sales Representative

Positioned as strategy lead responsible for marketing and directing sales of K2 Unmanned's UAV/Drone Commercial Pilot Training Academy courses and UAV custom design engineering builds. Managing the operations and staff at the branch location ensuring daily and weekly goals are met in sales, customer service, training and UAV production.
Key Contributions:
•	Targeted digital marketing campaigns through SEO/SEM, social media, display ads, online video, e-mail and newsletter campaigns aimed at fully leveraging the web for achieving marketing goals and sales targets.
•	Communicate Unique Value Proposition to target markets for successful account penetration.
•	Establish and foster relationships with clients. Skillfully guide the strategic direction of project plans, including the deployment roadmap, vendor relationships and departmental budgets.
•	Apply deep knowledge of the company’s offerings when giving presentations to clients, at trade shows, through social media, website and more to drive sales.
•	Ensure training courses are up to date, UAV design and production timelines are met and office operations run smoothly.
•	Coordinate and lead office meetings. Collaborate with training, engineering and sales teams to secure commitments, remove potential barriers to success and to facilitate communications.


Sales & Marketing Director, Branch Manager

Responsible for managing a sizeable sales territory for global security monitoring company. Coordinate the delivery of security and fire protection solutions to residential and corporate customers. Proactively identify and pursue new business opportunities to drive sales throughout assigned area.
Key Contributions:
•	Establish and foster relationships with clients to ensure customer retention and referral business.  
•	Communicate Unique Value Proposition to target markets for successful account penetration.
•	Skillfully guide the strategic direction of project plans, including the deployment roadmap, vendor relationships and departmental budgets.
•	Apply deep knowledge of the company’s offerings, including control panels, door sensors, motion and glass break detectors, smoke and carbon monoxide detection and more to drive sales.
•	Secured new accounts through consultative sales methods, self generated leads and presentations.

Sales Representative/Security Consultant

Positioned as strategy lead responsible for managing Mountain High Resort’s lift ticket packages comprising of 6 Pack, 3 Peat, Quad Pack and 500 Point tickets. Provided visionary leadership, strategic direction and oversight to cross-functional departments and teams.
Key Contributions:
•	Recognized for augmenting Southern California distribution from 90 to over 250 accounts by selling lift packages through sports outlets and other retail establishments. 
•	Led, mentored and supervised a team of 10 to 12 sales representatives across the Southern California region.
•	Key contributor to market share expansion resulting in increased outside sales revenue from $245,000 to approximately $1.5 million per season.
•	Handled customer relations by addressing all incoming requests, providing status reports and follow up correspondence. 
•	Steered, coordinated and directed the delivery of comprehensive training programs and served as a key resource on requirements to efficiently carry out operation

Outside Sales Manager

Managed the daily operations of rental and repair department encompassing 5 store locations. Implemented processes and systems to improve service and efficiency, increase profitability while reducing inventory loss.
Key Contributions:
•	Hired and delivered training to over 125 employees.  Served as a key resource on requirements to efficiently carry out operations. 
•	Adeptly managed multiple programs and teams simultaneously through the 5 establishments.
•	Consistently operated within budget and exceeded revenue goals.
•	Facilitated and coordinated the purchase of over $250,000 in new rental equipment.
•	Forged and cultivated relations with a diverse range of existing and potential clients, increasing market reach in the Mountain High retail environment.
•	Implemented process improvements to increase productivity and increase sales.


GM of Rental Shops

Sean Hersey is a Project Manager and Digital Marketing Manager at OHSO! DESIGN in Huntington Beach, CA.

Sean Hersey

Sean Hersey

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