Sean Donahue

Director of Marketing

2021 – Present

• Digital media: lead manager, curator, and copywriter for all ON3P social media, email, and web-based digital content.

• Athlete team management & recruitment: lead talent scout, content curator, trip/shoot organizer, and travel budget coordinator. Strategically planned and executed team media projects for coordinated release across multiple digital marketing platforms. Principal liaison to film/photography partners, and local/national/international media outlets.

• Customer service: fielded all consumer inquiries and resolutions via phone, email, and direct message. Conducted all factory tours, media inquiries, and public relations/promotions with marketing partners, ski areas, and retail outlets.

• Event coordination: conceptualized and executed ski industry events, movie premieres, demo days, shop clinics, and brand outings.

Digital & Social Marketing Specialist

2019 – 2021

• Shared services across ten K2 Sports brands – K2 Skis, K2 Snowboarding, RIDE Snowboards, LINE Skis, Full Tilt Boots, Backcountry Access, Madshus, Atlas Snowshoes, Tubbs Snowshoes, & K2 Skates. • Paid social & paid search campaign management; organic social analytics reporting & strategy. • Coordinated campaign execution between marketing, email, web, and design teams. • DTC transition & Ecommerce promotional strategy. • CS x social integration, shared inbox setup, & CS team email reporting. • Multipurpose marketing task support, including but not limited to: daily social posting, content sourcing, media/brand/retail/athlete/film/photographer partner liaison, daily DM/comment management, etc.

Global Marketing Manager

2017 – 2019

• Social media: lead manager, curator, and copywriter for all ON3P social media, email, and web-based digital content. Grew followership from 20k to 53k (+265%) while maintaining industry-leading engagement. • Athlete team management & recruitment: lead talent scout, content curator, trip/shoot organizer, and travel budget coordinator. Strategically planned and executed team media projects for coordinated release across multiple digital marketing platforms. Principal liaison to film/photography partners, and local/national/international media outlets. • Customer service: fielded all consumer inquiries and resolutions via phone, email, and direct message. Conducted all factory tours, media inquiries, and public relations/promotions with marketing partners, ski areas, and retail outlets. • Event coordination: conceptualized and executed ski industry events, movie premieres, demo days, shop clinics, and brand outings.

Sales Coordinator

2016 – 2017

• Principal manager of all incoming group leads; caught, built, evaluated, and assigned all incoming prospective RFPs to their appropriate sales manager on lead channel extranets as well as within internal sales software • Managed and detailed all in-house meetings and events • Fielded phone inquiries by assessing client needs and accurately describing hotel facilities, amenities, reservation details, and group rate plans • Organized and distributed group resumes, daily reader boards, and BEOs to ensure all departments and group contacts were properly informed of group itineraries • Assisted the Accounting, Conference Services, and Group Reservations teams with credit card authorizations, deposits, invoices, direct billing, individual reservations, group rooming lists, pickup reports, and payment routing

Front Desk Agent

2015 – 2016

• Awarded property-wide Employee of the Month honors for June 2015 • Key member of property Task Force team when assuming management of new properties

Guest Services Agent

2011 – 2014

• Strong skill set in setting the tone of the guest arrival/departure experience. Received a 97% score on a blind Forbes evaluation. • Conversational and naturally friendly; utilized strong listening skills to assess guest needs and preferences, and how our team can exceed expectations to make their stay personally memorable • Strong recurring training provided by parent company (Hilton Worldwide) to value selling, personal service, presentation, appearance, and comprehensive knowledge of both the property and destination.

Server

2013 – 2014

• One of three lead servers in 5 star luxury resort all-day dining restaurant, bar, and activities center (Daly’s Pub and Rec) • As this outlet is a market leading gourmet pub, a key component of my role as a server was to deliver 5 star services to a very diverse clientele enjoying their ski vacations in a world class setting. • Provided a flexible and authentic service approach to all guests, whether local, affluent, or celebrity oriented. • Ongoing training with wine pairings and craft beer.

Server

2010 – 2011

• Worked as Server both before and after college graduation. Widmer is an industry leading craft brewery and distributor. • Completed the ‘Beer School’ training program that focused extensively on recipe knowledge, brewing process, and distinctions of the Widmer product versus the competitive landscape.

Bachelor of the Arts

2006 – 2011

Bachelor of the Arts