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Digital & Social Marketing Specialist

Specialist & Consultant

Outdoor sports digital marketing, ecomm, sales, and customer service specialist with a background in upscale luxury hospitality, food and beverage, and destination resorts.


•	Digital media: lead manager, curator, and copywriter for all ON3P social media, email, and web-based digital content.

•	Athlete team management & recruitment: lead talent scout, content curator, trip/shoot organizer, and travel budget coordinator. Strategically planned and executed team media projects for coordinated release across multiple digital marketing platforms. Principal liaison to film/photography partners, and local/national/international media outlets.

•	Customer service: fielded all consumer inquiries and resolutions via phone, email, and direct message. Conducted all factory tours, media inquiries, and public relations/promotions with marketing partners, ski areas, and retail outlets.

•	Event coordination: conceptualized and executed ski industry events, movie premieres, demo days, shop clinics, and brand outings.

Director of Marketing

•	Shared services across ten K2 Sports brands – K2 Skis, K2 Snowboarding, RIDE Snowboards,  LINE Skis, Full Tilt Boots, Backcountry Access, Madshus, Atlas Snowshoes, Tubbs Snowshoes, & K2 Skates.

•	Paid social & paid search campaign management; organic social analytics reporting & strategy.

•	Coordinated campaign execution between marketing, email, web, and design teams.

•	DTC transition & Ecommerce promotional strategy.

•	CS x social integration, shared inbox setup, & CS team email reporting.

•	Multipurpose marketing task support, including but not limited to: daily social posting, content sourcing, media/brand/retail/athlete/film/photographer partner liaison, daily DM/comment management, etc.

•	Social media: lead manager, curator, and copywriter for all ON3P social media, email, and web-based digital content. Grew followership from 20k to 53k (+265%) while maintaining industry-leading engagement.

•	Athlete team management & recruitment: lead talent scout, content curator, trip/shoot organizer, and travel budget coordinator. Strategically planned and executed team media projects for coordinated release across multiple digital marketing platforms. Principal liaison to film/photography partners, and local/national/international media outlets.

•	Customer service: fielded all consumer inquiries and resolutions via phone, email, and direct message. Conducted all factory tours, media inquiries, and public relations/promotions with marketing partners, ski areas, and retail outlets.

•	Event coordination: conceptualized and executed ski industry events, movie premieres, demo days, shop clinics, and brand outings.

Global Marketing Manager

•	Principal manager of all incoming group leads; caught, built, evaluated, and assigned all incoming prospective RFPs to their appropriate sales manager on lead channel extranets as well as within internal sales software

•	Managed and detailed all in-house meetings and events

•	Fielded phone inquiries by assessing client needs and accurately describing hotel facilities, amenities, reservation details, and group rate plans

•	Organized and distributed group resumes, daily reader boards, and BEOs to ensure all departments and group contacts were properly informed of group itineraries

•	Assisted the Accounting, Conference Services, and Group Reservations teams with credit card authorizations, deposits, invoices, direct billing, individual reservations, group rooming lists, pickup reports, and payment routing

Sales Coordinator

•	Awarded property-wide Employee of the Month honors for June 2015

•	Key member of property Task Force team when assuming management of new properties

Front Desk Agent         

•	Strong skill set in setting the tone of the guest arrival/departure experience. Received a 97% score on a blind Forbes evaluation.

•	Conversational and naturally friendly; utilized strong listening skills to assess guest needs and preferences, and how our team can exceed expectations to make their stay personally memorable

•	Strong recurring training provided by parent company (Hilton Worldwide) to value selling, personal service, presentation, appearance, and comprehensive knowledge of both the property and destination.

Guest Services Agent

•	One of three lead servers in 5 star luxury resort all-day dining restaurant, bar, and activities center (Daly’s Pub and Rec)

•	As this outlet is a market leading gourmet pub, a key component of my role as a server was to deliver 5 star services to a very diverse clientele enjoying their ski vacations in a world class setting. 

•	Provided a flexible and authentic service approach to all guests, whether local, affluent, or celebrity oriented.  

•	Ongoing training with wine pairings and craft beer.

Server

•	Worked as Server both before and after college graduation. Widmer is an industry leading craft brewery and distributor.  

•	Completed the ‘Beer School’ training program that focused extensively on recipe knowledge, brewing process, and distinctions of the Widmer product versus the competitive landscape.

Sean Donahue is a Digital & Social Marketing Specialist at ON3P Ski Company in Seattle, WA.

Sean Donahue

Sean Donahue

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