Sean Clark
Brand Director | Marketing Communications, Creative Direction · Shoreline Property Group
Los Angeles Metropolitan Area, California
In My Own Words
<p><strong>As a brand and marketing leader, I thrive at the intersection of creative innovation and data-driven strategy. With over 15 years of experience, I’ve led teams to create compelling brand narratives that fuel growth in apparel and consumer goods.</strong></p><p><br></p><p>But let’s be real—I'm a bit of a weirdo, and that’s exactly what makes me valuable. My life and work aren’t separate. I’ve raced cars, run art galleries, built fashion brands, and even sculpted physical art pieces. All of that feeds into how I approach brand strategy and problem-solving. It’s all connected.</p><p><br></p><p>I don’t just think outside the box; I’ve built the box, painted it, and probably raced it down a hill. My background in both business and art drives me to explore the "why" behind every idea, and that’s where I thrive—by going upstream to uncover the core of any challenge.</p><p><br></p><p>I believe business is art, and collaboration is the canvas. Working with people isn’t just about sharing ideas—it’s about creating something new together. It’s my job to ask the deep questions, activate my identity within the work, and drive brands toward meaningful growth.</p><p><br></p><p>Let’s connect if you're looking for a strategic partner who merges creativity with purpose, bringing a bit of artistry to everything I do.</p>
Work Experience
Marketing Director Fractional
Shoreline Property Group2020 – 2024
• As the marketing lead for SPGLUX, a newly launched luxury subbrand, I spearheaded marketing efforts that resulted in a 20% YOY increase in high-value property transactions. • Developed a comprehensive top-of-funnel strategy that increased lead generation by 65% and boosted website traffic by 230%, significantly enhancing customer acquisition efforts.
Marketing Director Full-Time
One Golden Thread2023 – 2023
• Orchestrated a go-to-market strategy for new product launches, resulting in a 20% increase in adoption within the first quarter. • Launched and executed a multi-channel marketing strategy that improved customer lifetime value by 12% and repeat purchase rates by 18%, using integrated data analysis and AI methodologies. • Focused on elevating ethical business practices while improving transparency in decision-making and operations
Brand Director
Publish Brand, Inc.2018 – 2020
• Drove enhanced product narratives and online presence across 37 collection launches, achieving an 87% sell-through rate and a 3.4% e-commerce conversion rate. • Cultivated strategic partnerships, enhancing brand reach and market penetration, and contributing to co-marketing initiatives that drove visibility and sales. • Re-established Publish Brand as an influential presence in the apparel industry, significantly enhancing brand equity and profitability.
Digital Marketing & E-Commerce Director
Publish Brand, Inc.2018 – 2020
• Spearheaded transformative digital marketing strategies, resulting in a 40% surge in online sales and a substantial 35% increase in website traffic through targeted advertising and customer engagement initiatives. • Executed the optimization of the Shopify e-commerce platform, leading to a 50% growth in online sales, while innovative email marketing strategies via Klaviyo boosted email engagement and revenue by 60%.
Brand Director
FairPlay Brand2019 – 2020
• Pioneered partnership and licensing strategies that expanded FairPlay Brand's market reach, and curated high-profile collaborations, significantly enhancing brand visibility and appeal. • Guided product and marketing initiatives for licensed products with a keen eye on brand consistency, contributing notably to the brand's profitability and reputation in the market.
Director of Marketing And Development
Oakshire Trading Co., LLC2016 – 2017
• Spearheaded the development and management of 8 product lines in regulated sectors, adeptly navigating regulatory challenges and implementing effective identity strategies to enhance brand differentiation. • Innovated manufacturing and operational processes to seize B2B opportunities, significantly boosting revenue through the expansion of white label services and the strategic utilization of ISO lab capabilities.
Owner, Operator
Balboa Vape2014 – 2016
• Founded a premier retail destination and community hub, achieving notable brand recognition and a 40% annual revenue increase through strategic planning and advocacy. • Enhanced operational efficiency and customer retention by 30% and 25% respectively, through innovative systems and community engagement.
Director of Operations
FIND Art Media Creative Agency2010 – 2014
• Streamlined gallery operations and magazine production, contributing to an 800% revenue increase and a successful national art tour that expanded brand recognition. • Led the digital transformation, improving online sales and user experience, and fostered team creativity and collaboration for overall success.
Marketing Community Manager, Special Projects
The Keep A Breast Foundation2012 – 2013
• Led community engagement initiatives, expanding volunteer networks and implementing key campaigns that significantly raised cancer prevention awareness among youth. • Coordinated global events and partnerships, enhancing foundation visibility and support through strategic collaboration and innovative program development.
Senior B2B Customer Service Representative
Quiksilver2007 – 2012
• Managed key accounts, ensuring exceptional support for sales representatives and wholesale accounts, significantly contributing to client retention and satisfaction. • Contributed to marketing projects and non-profit initiatives, expanding my role beyond customer service to include campaign strategy and community engagement. • Acquired a deep understanding of the apparel industry, setting the foundation for future leadership positions in marketing and brand management.
Education
BA
University of California, Irvine Claire Trevor School of the ArtsSelf-directed program with focus on gallery and exhibition management & theory; contemporary thought techniques and practices; and process-oriented development of a concept to object to dialogue. Specialization in exhibition strategy, sculpture, and photography.
Art History
UCLABusiness Administration
University of California, BerkeleyInterests
Skills
Industries
Activity
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