Scott Richardson
Founder, Strategist, Designer · Studio Incline
Park City, UT
In My Own Words
Designer, marketing mechanic, artist, and creative thinker with a background in business strategy and team management.
Extensive experience in the tactical delivery of creative assets, and deployments, alongside effective, holistic, conversion-focused initiatives for campaigns, products, and brands.
I thrive in creative partnerships where I can leverage my expertise to distill core messaging that helps brands be seen how they want to be seen.
Explorer of wilderness, color, space, sound, environment. I have worked in the Outdoor Industry from all angles: from the largest outdoor retailers in the country, to running my own boutique bike and outdoor shop; from sales to ski repair, to bike mechanic and certified fitter; to marketing strategy, branding, and graphic design.
Obsessed with color forecasting and modern design. Inspired by long days in the mountains and the riding of bikes.
Work Experience
Founder, Strategist, Designer
Studio Incline2014 – Present
Designing elevated strategies and creative through a process-oriented approach that align best practices with organizational strengths and desired trajectories. Currently supporting select brands in the cycling and outdoor, nutrition and wellness industries as well as tech, science, and nonprofit organizations with international reach. Based in Utah, building strategic and collaborative partnerships with select clients everywhere. Strategy. Design. Execution.
Creative Director
Backcountry.com2010 – 2014
Managed a department of roughly 20 people, including designers, art directors, traffic managers, and phtographers, while working with the sales department, merchandisers, executives, and content department to align our KPI’s and objectives with a bottom-line focus on sales and customer engagement. Built and managed department budget while interfacing with the finance department; held meetings and gave presentations with external partners on larger marketing initiatives including the acquisition of smaller companies.
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Activity
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