Scott Morton
Experienced Sales Leader · EssilorLuxottica
Norwalk, CT
In My Own Words
I am a dynamic and collaborative sales leader who is ready to bring 20+ years of experience driving revenue growth and exceeding sales targets to a new venture. I am passionate about fostering a collaborative work environment, hyper focused on maximizing productivity, and committed to being a life-long learner. I am a master at building strong customer relationships and leveraging them to drive sustainable revenue growth.
My expertise includes: dynamic leadership of high-performing sales teams, sales strategy development and execution, event management and execution.
Work Experience
Regional Sales Manager - Oakley & Ray-Ban
EssilorLuxottica2022 – 2024
• Aligned with Senior Leadership, Regional Sales Management, and Brand Teams to develop and execute commercial programs, field strategies, brand strategies, and commercial calendar • Conducted quarterly co-travels with sales team to build strong relationships with key retailers, identify new business opportunities, and ensure optimal sales/merchandising practices. • Collaborated daily with sales operations, credit, account marketing, and product teams to optimize sales processes, streamline order management, and ensure efficient credit limit adjustments • Developed and delivered strategic reports using internal sales tools to track daily, weekly, and quarterly performance metrics, providing valuable insights for data-driven decision-making • Prepared and led weekly sales team calls to review sales strategies, portfolio updates, brand priorities, address challenges and provide ongoing support • Appointed Co-lead to develop new sales program/product assortment for National Sport/Lifestyle Buying Groups (WSR + NBS) • Hired, onboarded, and mentored 2 sales representatives (Metro NY/NJ & CT/MA/RI Territories) • Supervised Mega Clinics, On-Snow Demos, and Annual Customer Appreciation Events • Attended National & Regional Tradeshows
President and Principal Sales Representative
Salty Industries, Inc.2013 – 2022
- Led sales and marketing efforts for lifestyle, apparel, and accessory brands in New England and Mid-Atlantic - Brands included: Oakley, Ray-Ban, TAVIK, TAVIK Swimwear, NESO, Corkcicle, Crab Grab, and LEUS - Conducted bi-monthly maintenance calls with brands to report sales data, new account openings, event recaps etc. - Managed and mentored a full-time sales representative
Territory Manager
Oakley2013 – 2022
- Managed $1,200,000+ territory for #1 sport and lifestyle eyewear brands in the world - Serviced 175+ accounts across multiple channels including Snow, Surf, Skate, Golf, Bike, Lifestyle, Traditional Sports, and Motocross - Expanded territory revenue from $800,000 to over $1.2 million, representing a 50% growth between 2019 and 2021 - Consistently surpassed new account growth targets acquiring over 15 new accounts each year - Coordinated National and Regional tradeshows, On-Snow Demos, Mega Clinics, and Customer Appreciation Events
Sales Representative - Mid-Atlantic Region
Burton Snowboards2007 – 2013
- Generated $6.6 Million in sales for independent retailer channel and $1.2 Million in sales for ski resorts channel - Serviced 60 independent retailers and 15 ski resorts - Organized and executed product showings in store and at showroom for 150+ independent retailers per year - Conducted 60+ in store product clinics per year to introduce new technologies and marketing initiatives - Merchandised product in store to support marketing campaigns and increase sales
Sales Representative - New England
Burton Snowboards2004 – 2007
- Serviced 20 ski resorts including Stowe Mountain, Killington, and Sunday River - Organized and executed 15 on-snow demos per year to increase brand exposure and recognition - Grew ski resort business $100,000+ each year from a baseline of $600,000
Education
Bachelor of Business Administration - Marketing
Radford University1999 – 2004
Kappa Delta Rho Chapter President - 2003-2004
Interests
Skills
Industries
Activity
Recent posts, comments and shares.