• Aligned with Senior Leadership, Regional Sales Management, and Brand Teams to develop and execute commercial programs, field strategies, brand strategies, and commercial calendar • Conducted quarterly co-travels with sales team to build strong relationships with key retailers, identify new business opportunities, and ensure optimal sales/merchandising practices. • Collaborated daily with sales operations, credit, account marketing, and product teams to optimize sales processes, streamline order management, and ensure efficient credit limit adjustments • Developed and delivered strategic reports using internal sales tools to track daily, weekly, and quarterly performance metrics, providing valuable insights for data-driven decision-making • Prepared and led weekly sales team calls to review sales strategies, portfolio updates, brand priorities, address challenges and provide ongoing support • Appointed Co-lead to develop new sales program/product assortment for National Sport/Lifestyle Buying Groups (WSR + NBS) • Hired, onboarded, and mentored 2 sales representatives (Metro NY/NJ & CT/MA/RI Territories) • Supervised Mega Clinics, On-Snow Demos, and Annual Customer Appreciation Events • Attended National & Regional Tradeshows

- Led sales and marketing efforts for lifestyle, apparel, and accessory brands in New England and Mid-Atlantic - Brands included: Oakley, Ray-Ban, TAVIK, TAVIK Swimwear, NESO, Corkcicle, Crab Grab, and LEUS - Conducted bi-monthly maintenance calls with brands to report sales data, new account openings, event recaps etc. - Managed and mentored a full-time sales representative