Kappa Delta Rho Chapter President - 2003-2004

Lifestyle

Snow

Surf

Golf

Gaming

Snowboarding

Auto racing

Outdoor Recreation/Activities

Experienced Sales Leader 

Marketing & Sales

I am a dynamic and collaborative sales leader who is ready to bring 20+ years of experience driving revenue growth and exceeding sales targets to a new venture. I am passionate about fostering a collaborative work environment, hyper focused on maximizing productivity, and committed to being a life-long learner. I am a master at building strong customer relationships and leveraging them to drive sustainable revenue growth. My expertise includes: dynamic leadership of high-performing sales teams, sales strategy development and execution, event management and execution.

• Aligned with Senior Leadership, Regional Sales Management, and Brand Teams to develop and execute commercial programs, field strategies, brand strategies, and commercial calendar
• Conducted quarterly co-travels with sales team to build strong relationships with key retailers, identify new business opportunities, and ensure optimal sales/merchandising practices.
• Collaborated daily with sales operations, credit, account marketing, and product teams to optimize sales processes, streamline order management, and ensure efficient credit limit adjustments 
• Developed and delivered strategic reports using internal sales tools to track daily, weekly, and quarterly performance metrics, providing valuable insights for data-driven decision-making
• Prepared and led weekly sales team calls to review sales strategies, portfolio updates, brand priorities, address challenges and provide ongoing support
• Appointed Co-lead to develop new sales program/product assortment for National Sport/Lifestyle Buying Groups (WSR + NBS)
• Hired, onboarded, and mentored 2 sales representatives (Metro NY/NJ & CT/MA/RI Territories)
• Supervised Mega Clinics, On-Snow Demos, and Annual Customer Appreciation Events
• Attended National & Regional Tradeshows

Regional Sales Manager - Oakley & Ray-Ban

- Led sales and marketing efforts for lifestyle, apparel, and accessory brands in New England and Mid-Atlantic
- Brands included: Oakley, Ray-Ban, TAVIK, TAVIK Swimwear, NESO, Corkcicle, Crab Grab, and LEUS
- Conducted bi-monthly maintenance calls with brands to report sales data, new account openings, event recaps etc.
- Managed and mentored a full-time sales representative

President and Principal Sales Representative

- Managed $1,200,000+ territory for #1 sport and lifestyle eyewear brands in the world
- Serviced 175+ accounts across multiple channels including Snow, Surf, Skate, Golf, Bike, Lifestyle, Traditional Sports, and Motocross
- Expanded territory revenue from $800,000 to over $1.2 million, representing a 50% growth between 2019 and 2021
- Consistently surpassed new account growth targets acquiring over 15 new accounts each year
- Coordinated National and Regional tradeshows, On-Snow Demos, Mega Clinics, and Customer Appreciation Events

Territory Manager

- Generated $6.6 Million in sales for independent retailer channel and $1.2 Million in sales for ski resorts channel
- Serviced 60 independent retailers and 15 ski resorts
- Organized and executed product showings in store and at showroom for 150+ independent retailers per year
- Conducted 60+ in store product clinics per year to introduce new technologies and marketing initiatives
- Merchandised product in store to support marketing campaigns and increase sales

Sales Representative - Mid-Atlantic Region

- Serviced 20 ski resorts including Stowe Mountain, Killington, and Sunday River
- Organized and executed 15 on-snow demos per year to increase brand exposure and recognition
- Grew ski resort business $100,000+ each year from a baseline of $600,000

Sales Representative - New England

Scott Morton is an Experienced Sales Leader at EssilorLuxottica in Norwalk, Connecticut.

Scott Morton — Experienced Sales Leader at EssilorLuxottica

Scott Morton

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