Bike

Lifestyle

Outdoor

Skate

Snow

Surf

Music

Sports

Theater

Guitar

Video games

Foosball

Ping pong

Legos

Delivering best-in-business solutions to drive sustainable growth, exceeding demanding project goals while adhering to client vision and objectives my history of success is directly related to my proficiency in global marketing strategy, brand development, digital marketing, copywriting, campaign creation, and strategic planning.

Whether concepting and executing targeted strategies to realize quantitative results, building, developing, and leading high-performance teams to navigate challenging, ever-evolving business landscapes, or leveraging the power of site-side analytics to bolster brand strength I consistently surpass expectations and targets.

An integral stakeholder partner generating new product marketing opportunities, growing brands and market reach, achieving client satisfaction and retention while fueling transformational collaboration I deliver 100% on commitments, quality, and unparalleled outcomes.

Established a full corporate rebrand including messaging, design, and overall marketing strategy for B2B SAAS company. Created effective strategic narratives that created new avenues for leads and sales. Led all marketing efforts, including; website, email, social media, sales collateral, paid advertising, and events. Created strategic data and reporting tools and strategies for optimization. 
?	Implemented  a new international website with country-specific marketing/sales approach, strategic narratives, and focused lead generation pages. 
?	Unified sales and executive messaging approach that enabled more efficient communication and consistent brand recognition. 
?	Created advanced email funnel strategy using dynamic content to provide leads with optimal education of products and services offered. 
?	Led national and international teams on marketing strategy providing key insights for day-to-day tactics with outside vendors, clients, and prospective leads. 


Marketing Director

Lead and developed client marketing operations and company marketing strategy. Established essential internal processes and workflows for the company. Created marketing strategy flows for all clients that optimized data-based success and streamlined communication. Lead a team of six comprised of a Head of Content, Content Director, Account Director, SEO Director, Web Admin Manager, and CRM Director.
-	Developed and implemented client launch and management plan to enable strategic client workflows leading to over double of previous clients.  
-	Organized company communication structure to enable more efficient workflow processes.
-	Enhanced account management procedures by fostering consistent communication and empowering Hooley and Burch team to take lead on key projects.
-	Optimized vendor relationships and established strategic narratives and communications with clients. 


VP of Client Operations - Consultant

Spearheaded development and oversight of direct-to-consumer marketing strategies/tactics, leading and mentoring a team of nine comprised of a Content Manager, UI/UX Designer, Software Engineer, two Marketing Managers, two Marketing Specialists, and two Designers.
-	Successfully created and launched internal programs Telehealth, Telegenetics, Chatbot, direct-to-patient kits, and at-home testing programs. 
-	Increased brand strength and reach rebranding and directing multiple company website rebuilds. 
-	Enhanced campaign impact authoring dynamic content and formulating email strategy. 
-	Realized 300k+ leads annually with 56% as qualified leads optimizing PPC and microsite usage. 
-	Drove D2C revenue from $11M to $40M and product testing by 505% across three years. 


Digital Marketing Director

Pivotal role helming overall brand, product, messaging, and marketing strategy development, affording insightful, creative direction across multiple channels. 
-	Fueled site traffic increase optimizing SEO, social, and digital channels. 
-	Ensured engagement and brand identity adherence, developing and managing content creation throughout the project lifecycle. 
-	Established a dynamic, personalized UI/UX website design and customer funnel strategy.
-	Optimized audience engagement providing on-air talent interviewing multiple business owners, game developers, and celebrities.


Vice President of Marketing

Enhanced web properties, email, and ad campaigns via data analysis, strategy creation, team management, and brand building. Galvanized video production, mobile ads, guerrilla, outdoor, and interactive marketing initiative success managing special project creation efforts.
-	Promoted brand consistency and information transparency creating a global marketing department, directing and assessing marketing strategy, communications, and best practices for 30+ partners across 50+ countries.
-	Integral team member in developing a new event brand for Soul Pose Yoga plus rebranding of The Color Run and Electric Run events.


International Branding and Strategy Lead

Team lead consulting, planning, and strategizing on web, interactive, social media, public relations, and marketing efforts for a diverse client base, managing a team of 20+ individuals virtually and in-person.

Strategic Marketing Director

Managed team of creatives and developers (virtually and in-person). Created, developed and implemented marketing and public relations strategies to optimizes, drive traffic and add users to company website.


Marketing and Public Relations Manager

Managed and planned national, integrated recruitment campaign for a Fortune 21 Company and other various clients. Oversaw development and implementation of websites, direct email response blasts to 500,000+ individuals. Developed and produced brochures, direct mail, newspaper and other collateral pieces. 


Account Management

Scott Macdonald is a Marketing Director at Strata Health in North Salt Lake, UT.

Scott Macdonald — Marketing Director at Strata Health

Scott Macdonald

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Education history

University of Utah

West Virginia University