Scott Litherland
Scott Litherland
Senior Director of Creative and Social Media
Port St. Lucie | United States
Skills
No information
Interests
No information
Work experience
Spot Pet
Senior Director of Creative and Social Media | 11/2021 - Current
Provide strategy, oversight, support, mentoring, creative direction for brand creative and social media teams. Conception and design of B2B and B2C materials and assets for UX/UI, print, landing pages/microsites and other brand materials for Spot Pet Insurance and our customers. Conception, editing and design of all videos and assets for Spot. Also maintain multiple agency and contractor relationships.
Multiple Companies
Creative/Art Director (Freelance) | 08/2001 - Current
Conception and design of print, UX/UI and social branding and campaigns for clients,
agencies and in-house art departments from Southern California to South Florida, Atlanta and Dubai. Industries included surf/action sports, travel/hospitality, retail and more. With
some clients I have also responsible for creative department management.
Past clientele include: Toshiba Medical, One Kreate, BBDO, Ogilvy & Mather,
Westfield Malls, Hobie, Sanuk, Ambiguous, Anarchy/Angel Eyewear, Bolle,
TYR, Surf Expo, Haro, Nissan, Atlantis The Palm-Dubai, Coca-Cola, MetLife
Investors, Pioneer Electronics, PacifiCare, IBM, American Express, Access
Beverage, Thales, DMG World Media and Sea Escape
Weiss Ratings/Crypto
Creative Director | 09/2020 - 11/2021
Provide strategy, oversight, support, mentoring, creative direction for brand creative team. Conception and design of UX/UI, print, landing pages/microsites and brand materials for Weiss Ratings/Weiss Crypto and our clients. Conception, editing and design of all videos and assets for Weiss. Also responsible for sales videos and pitch decks/graphics for sales present
Kofax Software
Creative Director - Creative & Brand | 04/2019 - 05/2020
Provide strategy, oversight, support, mentoring, creative direction for brand creative team.
Conception and design of UX/UI, print, landing pages/microsites and brand materials for
Kofax and our clients. Conception, editing and design of all videos and assets for Kofax. Also
responsible for sales videos and pitch decks/graphics for sales presentations.
Seismic Software
Creative Manager | 12/2017 - 04/2019
Provide strategy, oversight, support, mentoring, creative direction for brand creative/video
team. Conception and design of UX/UI, print, landing pages/microsites and brand materials for Seismic and our clients. Conception, editing and design of all videos and assets for
Seismic and our clients. Also responsible for sales videos and pitch decks/graphics for sales
presentations. I am the creative representative for Seismic with our clients.
Epsilon Advertising
Associate Creative Director | 08/2016 - 03/2017
(layoffs)
Provide oversight, support, mentoring, creative direction for Art Directors/Graphic
Designers/Production Artists for web, email and print. Assist in organizing portfolio/
graphics team workload. Manage creative team process. Assist portfolio team in client
revenue growth and marketing strategy. Lead in campaign development and template
designs. Key presenter for client presentations as well as creative development of presentations and client marketing support materials.
Petco/Unleashed/Pooch Hotels
Creative Director | 04/2012 - 10/2015
Hands-on direction of award-winning creative team in conception/execution of compelling
web, print and social campaign work. Mentored and lead art directors, designers, web/social
teams, copywriters, traffic coordinators, photographers and freelancers. Also responsible for
development, implementation and management of in-house photography studio.
Responsible for creation and alignment of all brand creative across all channels including
marketing print materials, web, photography, TV and radio media, in-store and private
brand initiatives with client/merchant strategy while incorporating marketing strategies that
I help create. Effectively achieve these objectives across all media types through strategic and creative solutions while maintaining cohesive, brand-driven solutions.
Office Depot
Senior Creative Manager | 01/2010 - 03/2012
Creative department and design management. Conception, design and approval of all
in-store and online strategies, creative materials and photography. Daily duties included
working cohesively with the marketing department, creative and web teams, merchants,
program managers, production managers, directors, vice presidents and vendors within the Office Depot corporate environment to ensure the best and most cohesive
communication experience for the consumer.
The Home Depot
Creative Supervisor | 01/2007 - 05/2008
Creative department management. Conception and design of marketing materials and photo art direction within the Home Depot corporation as well as team management.
Daily collaboration with program managers, copy writers, designers, art directors,
production managers, directors, vice presidents and vendors within the Home Depot
corporate environment.
