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Senior Director of Creative and Social Media

Creative & Design

Computer Knowledge: 

Adobe InDesign, Adobe Photoshop, Adobe Illustrator, Adobe DreamWeaver, Adobe Flash, Adobe Fireworks, Apple Final Cut Pro, Apple Motion, Apple DVD Studio Pro, Microsoft Word, Microsoft Powerpoint, Microsoft Excel, Apple OSX and OSX Server Certified Technical Coordinator

Experience Summation

Creative direction/team management – Facilitated relations between client and agency, creation and presentation of marketing strategies, creative concepts and budgets, as well as managing creative teams (6–30 associates).

Photo creative direction – Extensive location, studio, product and fashion/lifestyle shoots. Hired and directed photographers, stylists, producers, product/food stylists as well as talent (children, adults and animals).

Video/TV creative direction – Domestic and international. Extensive location, studio, product and fashion/lifestyle shoots. Hired and worked with directors, producers, people/product/food stylists as well as talent (children, adults and animals).

Package/POP design – All shapes and sizes.

Marketing direction – conception and creation of creative and productive marketing initiatives while remaining consistent to the brand and staying within budget constraints.

Job traffic systems – Set-up routing, sourcing and archiving of job networks within in-house art departments and ad agencies.

Strong print background – Ran printing presses, purchased printing (small jobs thru 120 page catalog/brochures) and done dozens of press/color checks with printers.

Pre-press background – Troubleshooting at pre-press stage of jobs. Solving problems before job goes on press.

Copywriting experience, QC/proofreading/editing experience, media purchasing and management (print, web, TV and radio).

I have won multiple Addy and HSMAI awards. Portfolio and references available upon request.

Provide strategy, oversight, support, mentoring, creative direction for brand creative and social media teams. Conception and design of B2B and B2C materials and assets for UX/UI, print, landing pages/microsites and other brand materials for Spot Pet Insurance and our customers. Conception, editing and design of all videos and assets for Spot. Also maintain multiple agency and contractor relationships.

Conception and design of print, UX/UI and social branding and campaigns for clients,
agencies and in-house art departments from Southern California to South Florida, Atlanta and Dubai. Industries included surf/action sports, travel/hospitality, retail and more. With
some clients I have also responsible for creative department management.

Past clientele include: Toshiba Medical, One Kreate, BBDO, Ogilvy & Mather,
Westfield Malls, Hobie, Sanuk, Ambiguous, Anarchy/Angel Eyewear, Bolle,
TYR, Surf Expo, Haro, Nissan, Atlantis The Palm-Dubai, Coca-Cola, MetLife
Investors, Pioneer Electronics, PacifiCare, IBM, American Express, Access
Beverage, Thales, DMG World Media and Sea Escape

Creative/Art Director (Freelance)

Provide strategy, oversight, support, mentoring, creative direction for brand creative team. Conception and design of UX/UI, print, landing pages/microsites and brand materials for Weiss Ratings/Weiss Crypto and our clients. Conception, editing and design of all videos and assets for Weiss. Also responsible for sales videos and pitch decks/graphics for sales present

Creative Director

Provide strategy, oversight, support, mentoring, creative direction for brand creative team.
Conception and design of UX/UI, print, landing pages/microsites and brand materials for
Kofax and our clients. Conception, editing and design of all videos and assets for Kofax. Also
responsible for sales videos and pitch decks/graphics for sales presentations.

Creative Director - Creative & Brand

Provide strategy, oversight, support, mentoring, creative direction for brand creative/video
team. Conception and design of UX/UI, print, landing pages/microsites and brand materials for Seismic and our clients. Conception, editing and design of all videos and assets for
Seismic and our clients. Also responsible for sales videos and pitch decks/graphics for sales
presentations. I am the creative representative for Seismic with our clients.

Creative Manager

(layoffs)
Provide oversight, support, mentoring, creative direction for Art Directors/Graphic
Designers/Production Artists for web, email and print. Assist in organizing portfolio/
graphics team workload. Manage creative team process. Assist portfolio team in client
revenue growth and marketing strategy. Lead in campaign development and template
designs. Key presenter for client presentations as well as creative development of presentations and client marketing support materials.

Associate Creative Director

Hands-on direction of award-winning creative team in conception/execution of compelling
web, print and social campaign work. Mentored and lead art directors, designers, web/social
teams, copywriters, traffic coordinators, photographers and freelancers. Also responsible for
development, implementation and management of in-house photography studio.

Responsible for creation and alignment of all brand creative across all channels including
marketing print materials, web, photography, TV and radio media, in-store and private
brand initiatives with client/merchant strategy while incorporating marketing strategies that
I help create. Effectively achieve these objectives across all media types through strategic and creative solutions while maintaining cohesive, brand-driven solutions.

Creative department and design management. Conception, design and approval of all
in-store and online strategies, creative materials and photography. Daily duties included
working cohesively with the marketing department, creative and web teams, merchants,
program managers, production managers, directors, vice presidents and vendors within the Office Depot corporate environment to ensure the best and most cohesive
communication experience for the consumer.

Senior Creative Manager

Creative department management. Conception and design of marketing materials and photo art direction within the Home Depot corporation as well as team management.
Daily collaboration with program managers, copy writers, designers, art directors,
production managers, directors, vice presidents and vendors within the Home Depot
corporate environment.

Creative Supervisor

Scott Litherland is a Senior Director of Creative and Social Media at Spot Pet in Port St. Lucie, FL.

Scott Litherland

Scott Litherland

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